Productive Domain Names – 5 Steps for Make Money With Domain Names

Productive domain names are crucial if you want to make a real success of your online business enterprise. When it comes to productive domain names, there are 5 steps that you can take to make more money with domain names. By following these suggestions, you will be on your way towards a more profitable online business enterprise not only today but into the future as well.

1. The most productive domain names are those domain names that include key search terms that are associated with your business enterprise. Search engines assign “more points” (as a manner of speaking) to those websites that have productive domain names that contain relevant keywords. Therefore, when you select a domain name, you should pay attention to SEO and related issues in regard to the domain name.

2. It is also important for a productive domain name to be interesting and appealing. Consumers actually do respond to domain names on many levels. They are more apt to visit a website that has an appealing domain name than one that has a less attractive moniker.

3. Once you come up with an ideal domain name, waste no time in reserving that domain name. There are innumerable instances when someone else will snatch up a domain name merely to drive up the cost of such a domain name and make it more expensive for you to purchase the domain name.

4. When considering productive domain names, you might want to consider multiple domain names for your business enterprise. This will allow multiple avenues of access to your website operation.

5. Finally, keep in mind that there are experts who specialize in assisting people in developing meaningful, productive domain names for websites. You might be well served engaging the services of such a professional.

3 Steps to Domain Name Acquisition

Domain names have become a necessity in today’s day and age. Unfortunately, acquiring a domain name can be confusing, difficult, and time-consuming. Before acquiring a domain name, an online business should consider trademark availability and corporate name availability in addition to the domain’s availability. The following discusses the primary steps of domain name acquisition.

1. Trademark Availability. What key trademark will the business adopt going forward to identify itself as the source of its goods or services? For the trademarking strategy, will the business’s name be the same as the trademark? Will the trademark predominately identify the business or a specific good or service? Once those questions are answered, care should be taken to ensure that the trademark is available. Trademark clearance searches can be conducted to make this determination. Typically, a search is done of the Unites States Patent and Trademark Office (PTO)’s Trademark Electronic Search System (TESS). Additional resources for trademark searches can include state trademark offices and Internet searches. For a fee, commercial search services are also available and include more comprehensive search databases.

2. Company Name Availability. In addition to trademarks, many state Secretary of State offices prevent registration of company names and DBAs that are similar. Before committing to the domain name, analysis should be done to ensure that a matching company name can actually be registered. If not available, the domain can still be acquired and a matching trademark adopted. Knowledge of availability in advance is helpful though.

3. Domain Name Availability. Finally, now that the trademark and company name issues have been addressed, searching for domain name availability can be completed. If the domain name is intended to be used in conjunction with an app, a fourth step may be needed to ensure the domain name is available at the various app stores.

If the desired domain name is not available (either with a .com TLD or one of the numerous other TLDs), the online business may acquire the domain name through a transfer from the third-party registrant. After acquisition, care should be taken to protect the domain from adverse parties that may seek to trade off the goodwill associated with the brand. Domain theft or hijacking are additional risks. The domain owner should also enable auto renewal to prevent loss of the domain registration due to inadvertance.

While the above identifies a number of eCommerce and internet law issues affecting domain name acquisition, an in-depth analysis may be required. For more information, you may want to contact a domain name attorney with experience in acquiring domain names, trademark clearance, and corporate name clearance.

Disclaimer – As with any discussion of legal topics, this article is intended to be educational only, and is not a substitute for legal advice, nor does it provide legal advice or form an attorney-client relationship with the reader. Please seek legal counsel before making any decisions. Also, please note that this article will likely not be updated, so the law and circumstances may have changed by the time you have read this article.