Buying Multiple Domain Name Extensions – Are They Worth It?

If you talk you a domain registrar like GoDaddy or Network Solutions, they’ll make you believe that every domain extension (.com, .net, .us, , .biz, .tv, .org, .nz, etc.) should be locked up to “keep you safe”. While there is some truth to this, it’s not the whole truth.

The basics are this. It depends on your company name and whether you domain name is related to your company name or is it related to what you do.

The Company Name – Generic

RJS Consulting? – RJSConsulting.com

A very generic business name. Only one URL is necessary. There are probably hundreds of RJS companies in the world. If you have the .com extension you want or something that works well and is easily remembered by customers, you don’t need to capture any other domain extensions. It would be a waste of money.

The Company Name – Specific

Example One – Mason Fire Protection Inc. – MasonFireProtections.com

This business name is very specific and if a competitor or similar business has this, it could cause some confusion. Now do you need every domain extension in this case? You do not. However from a legal standpoint, it’s important to capture .com .net and .us to establish that you have a true claim to this and to discourage others from interfering.

Example Two – Custom Headlights Inc. – CustomHeadlights.com

This domain is directly related to your business and competitors could take other domains and try to create confusion or take market share from you. In this it would be appropriate to capture .com, .net, .us, and .biz. The rest of the domain name extensions beyond is not necessary.

And Finally the big question. Is there ever a case where I need to purchase every extension of my domain name? No. If your business name and domain ownership of several extensions are the same or similar, you are in a good position. Don’t waste your money.

Is Buying Multiple Domains Necessary?

Whether to buy multiple domain names or not to buy is one of the most common questions that most people ask without really knowing how they work. You may end up spending money on, any domains and they may not benefit you in any way.

It is important to note that there are many reasons that can warrant the buying of multiple domains. However, search engine traffic isn’t among them. There are some things you ought to understand before buying those extra names.

Some of the reasons

Brand protection: usually, corporations will use different domain names so as to make sure that their brand is protected in the best way possible. This is something that smaller businesses can also choose to embrace. If you really want a name and don’t want others to have it, you should buy it. If you feel that your brand is worth some protection, then you most certainly need multiple domain names.

Shorter email domain: there are companies with rather long domain names because of a long company name. A shorter name can be really helpful for word of mouth, emails and print.

Word of mouth: this is yet another reason why you may need another domain name. It may be very hard to remember a name, especially if they have dashes and when they are very long. If this is the case, you may find it helpful to get a shorter name that will be more memorable to put in your presentations, the business cards as well as when you want to tell people about it verbally.

Making it easy for the clients: To guarantee that clients find you easily, you may have to purchase multiple domain names. Usually, there are people who will add a.com to your domain name since it is more popular. It therefore becomes important to purchase more names for the sake of your clients.

Buying domains that have already been established: if you are a sharp domain buyer, then you may look for domains that are within the industry you operate in. The established domains come with real value. You can then enjoy all the authority that comes with them, including the traffic, which they may already be getting. Domain evaluation is not an easy feat and you will need to be very knowledgeable to do it in the right way.

The do’s and Don’ts of buying domain names

It doesn’t really matter who you are. There are something’s that you should always be careful with when you are buying domain names. They are:

– Only buy domain names from unique sites

– Do not buy the domain name if you are not in a position to support it

– If it’s boring, it may affect your business negatively and you may not even be able to brand it. Domain names should be memory hooks.

– Premium domains may look really interesting but always remember a domain name doesn’t guarantee the success of your business.

The Pros of Having Multiple Domain Names

You may be wondering why you should consider getting a new domain name. After all, you haven't sufficiently utilized the one you have adopted for your business. So, you may think getting a new domain name is unnecessary. For your own good, it is better not to restrain the capacity with which you can gain a lot of opportunities, especially when your business requires you to handle your customer dealings with precise professionalism. Fortunately, you may not be able to keep a watchful eye on the different activities in your business. Therefore, to ensure that you have your eyes circled around your business to monitor service efficiency, you need multiple cheap domain names to help you stand a chance of becoming successful in the digital marketing world. There are several advantages that you can get from using multiple domain names to give your business a dynamic identity. Three of these advantages are discussed below, as a way of convincing you to invest in cheap domain names for your business.

1. Business expansion

If you check out businesses that have gone multinationals today, you shouldn't be surprised by how they achieved such an incredible feat. When people outside your locality are in desperate need of your services, going online may make the journey halfway of solving the problem. To ensure you are able to get to your clients, irrespective of their location, cheap domain names can become the best tool with which you can get to your clients easily. With multiple cheap domain names, you are able to reach out to different visitors from around the world, when they visit your website. As your business keeps growing, you should ensure that you keep seeking out more domain names that can make a lot of visitors have access to what you have to offer, in the aspect of good service delivery.

2. Improved online presence

You cannot afford to neglect the uses of the digital space, as much of your monthly profit will be determined by the strategies you employ to engage your visitors. Majority of the business transactions that are happening today are on the digital space. So, your relevance in this industry is solely by the ways you can facilitate interaction on your website. As a matter of fact, you need to pull a great number of people to your page to increase patronage. This is achievable when you have multiple domain names on various social media platforms, which can serve as links for people to visit your page.

3. Protection

It is natural for visitors to have affiliations with a brand that has become very popular. Interestingly, you can get people to prefer your product over other product or service types because of the reputation your brand has taken pains to sustain and build for many years. However, you can be double-crossed in your own market domain, especially when you fail to give your business the required protection. You wouldn't want to fall victim to losing your brand to a competitor who may have outsmarted you by using a domain name that shares a strong affiliation with your brand. So, to avoid losing your clients to another business operator in the digital space, multiple cheap domain names may just be the solution you need to help keep your brand protected from counterfeiting.

There are other avenues through which cheap domain names can be of a great benefit to your business. For your business to thrive in a highly competitive environment, you need to pull in all the resources you have to ensure that you are always ahead of your competitors. One of the ways in which you can make this possible is getting more cheap domain names .