Six Important Parameters of a Good Expired Domain Name

At time, expired domain trading business is a business concept that is riddled with uncertainties and confusions. While some of them may fetch millions of dollars to their owners, others may yield next to nothing. Expired domain trading could also be a make or break business for someone who is careless and hasty; more often, people who take calculated risks tend to succeed in the business when compared to others who are reckless and unskilled. Choosing a good expired domain name is the important key to your entrepreneurial success. On other hand, mastering the techniques of choosing an excellent expired domain name is a mandatory necessity to achieve success in the business.

If you are currently in this business and looking to succeed, then you will just have to read, understand and master the following rules and conditions so as to empower yourself towards the path of success. There are a number of ways to buy an expired domain but with careful planning and well calibrated strategy, you can easily gain immensely with a number of premium domains. Here are some of these key issues and parameters highlighted for your consideration:

Keyword volume: Every successful domains expiring will have its bearing on a niche keyword and keyword research is one of the most important step for finding a good domain expiring soon. Popular and niche keywords get lot of traffic and inbound links which are necessary for the success of your expired domains trading business. Before buying a particular expired domain, ensure that you are conducting a detailed keyword research on popular and well-known sites like Google AdWords and WordTracker. You can use a good keyword search tool to narrow down on those expired domains that provide lot of gains.

Common Factors: If you observe all those famous domain names carefully, you will understand that all of them have one thing in common- they are always very easy to remember and easy to recall. Just consider famous web portals like Google, Yahoo, Amazon, Half, eBay, Diamonds, Flowers and Cars. These names are very easy to remember and you can easily type them on the address bar of your web browser.

Organic Type-in Traffic: Expired domain gains will become a big reality when you choose and buy domains that come with pre-packed type-in traffic. Almost all newbie expired domain traders tend to rush out to buy an expired domain that id devoid of any meaningful traffic.

Length of the expired domain: Short domains expiring are the most obvious choice for you business because of their simple nature. Short expired domains are known to yield better traffic and links when compared to domains that are longer and complex.

Previous commercial history: As far as possible, try to buy domains expiring that were commercial in nature; e commerce and selling portals are easy to flip and convert into viable new web portals because of their perceived traffic and inbound links.

Development potential: Let the domain names-expiring you are planning to buy be flexible enough for future development and flipping. Flipping is an art of converting good expired domains into a viable and paying web portal.

Turning your expired domains into potential money spinning tools is an advanced art possible only when you learn the basics of expired domains.

Choosing a good domain name isn’t always so simple.

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.

First off, what is a domain name and why would I want one?

A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google’s home page in that very same way that typing http://www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That’s one of the main reasons domain names were invented.

Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type http://www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc…

Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don’t have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.

Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword. Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.

Should you choose a domain name that includes your main keywords?

In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings. Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.

Choosing a keyword rich domain is a smart business move.

For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.

Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword rich domain wherever possible.

You may be thinking, “But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no. Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of “fluff” sites just to increase rankings.

The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you’ll just have to take advantage of this information next time you start another online venture.

Where Have All the Good Domain Names Gone?

Helpful hints on how to buy and sell domain names.

Anyone who has started an online business or done research to start one, has had to ask themselves this question, “Where have all the good domain names gone?” And its a very important question. After all, you do not want to have to settle for “MyWidgetsarebetterthananyoneselses dot com” just because everything shorter has already been registered.

Unfortunately, all the very good domain names have been taken for a long time. The short and memorable ones became very valuable right away. Names like Loans.com and Business.com sold for around a Million dollars back in 1999. Now those names are worth much much more than that. The dotcom bust brought domain name values down for a short period, but they begin rising again around 2003 and are now high above the Dotcom bubble levels.

It was not long after that, that all of the single word dictionary words had been registered. At first it was mainly the dot com extension that was being bought up. Dot com is still King and considered the most valuable, but other extensions are gaining ground. Of course now, all the good domain names are registered in ALL extensions.

So how are these names being used? Are they all pointing to a website business? Why would someone register a name and not use it?

Most very good domain names are being used for Online business models. Domain names can be used to attract traffic on a parked site like DomainSpa.com DomainSpa lets advertisers put ads, relevant to the domain name, on the pages they build for the name. When someone goes to your parked page and clicks on an ad, the advertiser pays DomainSpa for that lead and then DomainSpa splits that money with the domain owner. Many good domains are being used to monetize direct navigation traffic from parked pages.

The best of these are the kind that you would naturally type into your browser navigation bar, rather than do a search for. If you were interested in finding information on “Widgets” would you just type that into your browser, or would you do a search? What makes domain names really valuable are the ones that are so easy to remember that you would use the direct navigation method rather than a search.

The main reason for the direct method is that you are pretty sure if you type in “Widgets.com” that you will end up on a site that has good information on widgets. If you do a search, who knows what you might find. We have all been there, you get to a list of sites on Google or Yahoo and say to yourself, what is all this crap? Did you notice that I typed in the dot com for widgets? Why not dot net or something else? That is why the dot com is still considered more valuable, its what you think of automatically. Dot com was the first extension widely used and originally was intended for “Commercial”use. The dot net was for Internet type services, if I remember right, and the dot org was to be used for “Organizations” mainly charities. Since then ICANN, the organization that oversees the domain name process, has added dozens of extensions. To name just a few, .info, .biz, .name, .us and so on. The .us is considered a cctld “country code top level domain” like .de for Germany .fr for France.

So, as you can see, even with all those extra extensions, good domain names are hard to find. Unless you know where to look. You should realise by now that a good domain name is a very valuable asset to your business. In some cases it can make or break a business. If you have a difficult to spell or hard to remember domain name, a lot of your customers will end up at a competitors website when trying to get to yours. You could also end up spending a lot of money on Google AdWords or Yahoo search ads to get people to your website. It is a Great benefit to have a easy to remember and RELEVANT domain name.

How do I get a good domain name? Now that you have a good idea what makes a good domain name, lets try to find you one. Keep in mind that the cost of your domain names is probably going to be much higher than you originally thought. You can still find reasonably good after market names (Ones that some already owns, but is willing to sell) for as little as $500, on average good domain names fall in the $1000 to $10,000 range.

The very best names are going for tens to hundreds of thousands or even Millions of dollars. Vodka.com recently sold for $5,000,00.00 I believe. Also keep in mind that whatever you pay for a name it is likely to become one of your most valuable assets. The more you pay, the better the name (usually) and the more natural traffic you might get for free. Some very good names might not have much natural type in traffic but still be the perfect fit for your business. If your selling mainly Mystery books then GoodMysteryBooks.com would be a perfect name. This name might not get much type in traffic, but it is so easy to remember that it could be promoted easily.

Now, pick a name that most relates to your business. If it is a short one word name it is surly already taken. Try adding My,i,e,go, or any short phrase that would make sense, to the front of the name. When you have a selection of possible names, go to a Registrar like GoDaddy.com, there are hundreds of these, where you can register names for as little as $8.99 Try the ones you have selected. If none are available keep working on other combinations.

Remember, you want one that is easy to spell and remember. Once you have gotten to the point that you realize your not going to find an acceptable one to register, then you are faced with the reality that yow will be paying more for a after market domain name(One that is already registered but the owner is willing to sell). While your still at the registrar you might check the “WhoIs” information on the names you wanted the most.

All registrars have a Whois link or you can go to Whois.net. Once you find the current registrants info, there should be an email link. Drop them an email and ask if the name is for sale. If the registrant info is not available in Whois then that name is probably not for sale. Once you have gone through this process and still have not found a good name try the Auction sites. Afternic.com has a huge inventory of high quality after market domain names. Most auction sites have any easy to use interface with escrow services that protect the buyer and seller throughout the buying process. Usually you can make a low offer on any name and start a negotiation process, or just pay the sellers asking price (if you think its reasonable) and be done. There are also drop catcher sites like SnapNames.com that grab expiring domains and auction them off to the highest bidder. Even eBay has gotten into the domain auction business, although I do not see many quality names there.

Most of the very good domain names are still available for purchase. You just have to contact the current owner. It may take a little time and some negotiating, but acquiring the perfect name for your business can be invaluable. Usually it will pay for itself many times over.

Some good resources for information on the value of domain names can be found at DNJournal.com This is the best NewsZine on the domain name industry and keeps up with all domains sold week to week. You can get a good idea of the value of different names and extensions from this site.

Characteristics of a Good Domain Name

In the complicated, diverse world of the internet, real estate equals domain names. It is your anchor to the web. When you want to build a business offline, you want a good location, right? The same thing goes for online. Domains give you the opportunity to get more clients and earn more profit. It is your foundation for your online success. To get a clear picture of what domains are, here are the characteristics you should remember:

Can be used as a brand

A domain name can become a brand. It should have the appeal that catches people’s attention. If a domain name is brandable, people can easily connect with your site and remember it.

Short and sweet

Domains should be short. Three- to five-letter domain names sell fast. The shorter your domain name is, the better it is for your business. Try not to go more than twenty characters. Do your best to stay below ten characters. It is a great idea to go up to three-word domains. More than three words would be a death sentence to your site.

Spelled easily

A domain name must be easy to spell. The spelling should always be correct each time you recall it. If you misspell a domain name, you can end up in a page you know nothing about. If you want an easy-to-access website, you should avoid placing strange letter combinations. It should not be hard to pronounce it either.

Catchy

Good domains are easy to remember. They stick to you like glue and they are easy to type whenever you feel like paying a visit. Complicated domain names are not easy to keep in mind. That is why sites with these difficult names lose visitors and traffic.

Descriptive

Descriptive domain names tell the guests what they should expect when they visit the site. This does not make the visitor guess what they are going to see in your site. If you want an accommodating website, think about what your business is. Use a descriptive word, which can sum up everything you are as a company.

Include a “.com”

The “.com” is a common extension in domain names. This is the best way to be remembered. Visitors remember websites easily whenever they see the “.com” attached to it.

Don’t have numbers or hyphens

Keep in mind that good domains do not have numbers or hyphens. These additional elements just make the domains more complicated. You can get cheaper domain names with numbers or hyphens because they are not ideal. If you purchase domain names with numbers or hyphens, there is always a possibility that your visitors will be directed towards another site. You definitely would not want that to happen.

Online entrepreneurship is very competitive. Chances are the domain name you want may not be available anymore. If it is, do not be discouraged. As long as your domain has most of the given traits, your website should be fine.