Increasing the Value of Your Domain Name

Every investor wants to get top dollar for their Domain Name yet oftentimes we just see a bunch of low ball offers, nothing substantial. We look at domain sales sites and see names similar to ours go for much more than the offers that we are seeing for our Domain Name. We ask ourselves, why? Why are other people getting higher amounts for the same type of name? Well, I will tell you why and give you some tips on how to maximize value for your asset.


We all know that scarcity drives domain name value. How many articles have you read talking about “There are only 676 2 domain names, and there are 17,576 3 domain names, and so on… ” It is common knowledge that scarcity creates value so how do you personally take advantage of scarcity?

Tip #1: Privacy Protection

Privacy Protection can be purchased from your registrar for your domain name. The cost is typically around $3 per year. Most seasoned domain investors already know this but if you place privacy protection on your domain name it will actually increase the value anywhere from 10-30%. How is this you ask? Scarcity! Domain investors often fish for cheap domain names by sending emails to domain owners that do not have privacy protection on their domain assets, because their contact information is public knowledge. These domain names are often viewed by investors as names that can be had relatively easy and at any time. When you remove your contact information from the public sphere, no one can reach you to inquire about the name, instantly making it more scarce. You ask “OK, well how do I sell my name if no one can contact me about acquiring it?” This leads us to the next point.


Investors have to see that your domain name is available for purchase in order for a sale to happen. The more investors that desire to own your name, the more the value of your asset increases. If your name isn’t visible then know one will know that it is available. So “How do I make my domain name scarce but at the same time maximize the visibility of my asset in the domain investor market?”

Tip #2: Enlist professional help

Aftermarket websites and/or industry professionals on average command higher prices for domain names. Why is this you ask? Because they have access to large networks of buyers and have loads of investor traffic on their websites. They understand the market intimately, knowing the prices investors are paying in each domain category. Professionals can guide you through the investor market and provide inside information on market trends and top bids. “OK, well there are tons of brokerage’s and aftermarket auction sites. How do I pick the right one for me?”

Understand your Investor Audience

It is important to know what types of investors are purchasing domain names in the same category as your domain name. If you own a short numeric domain name then you know that the buyer that you are seeking is most likely Chinese. Yet if you own a single word English domain name than your best bet is to find a buyer in an English speaking country. Some names almost exclusively derive their value from investment potential while others have more value for end users. Many domain names have crossover in the Western and Eastern domain markets and the investor/end user markets but it is essential to understand where your specific domain name fits. So you have decided to enlist professional help and you have an idea of the segment your domain will command the highest value, now what?

Tip #3: Finding the Right Partner

Find a broker or an aftermarket service that meets your needs. You want to find a service that specializes in providing visibility to the right types of investors for your specific domain name. Each type of service has its pro’s and con’s.

First, we will discuss aftermarket sites. Most aftermarket services are broad and also tend to have the largest audiences. Places like Namejet,, Sedo, Afternic, Flippa, etc have large amounts of traffic so you can take advantage of large amounts of investors pouring into the site. Most of them have options to auction your domain name, which put investors in a position of having to bid to earn the right to purchase your asset. The challenge in using these services are, they have so many domain names for sale that your name can get lost in the system. They do not provide a personal touch to help guide you in the sale of your name. They are also passive services so no one is reaching out to specific buyers that might be interested in your name, the investor would just have to stumble upon your name in order to see it. These services tend to be more expensive (typically around 15% fee) than other options. Lastly, if your name does not sell, the public can see the highest bid on your domain name and that price will become fixed in the minds of investors when you attempt to sell your domain name at a later date.

The second option is to enlist a broker. Broker’s actively reach out to buyers that they know personally, that have interest in your specific type of domain name. They can provide a personal touch such as appraising your name and help determine what investment market should be targeted to bring in the most interest. Unlike in auction, if your name doesn’t sell they don’t disclose the highest bid so the value of your name doesn’t become fixed in the eyes of the market. Broker’s tend to be dealing with a smaller portfolio so your name is featured more prominently. They tend to be less expensive than the aftermarket sites (typically charging around 10% but most brokers are willing to negotiate fee’s depending on the name and relationship). The challenges when dealing with a broker is that their network of buyers and the traffic to their websites tend to be much lower than those of aftermarket services.

So there you have it, if you want to maximize the value of your domain name then you want to find the right mix of creating scarcity, increasing visibility and understanding your investor audience. Utilizing these quick and easy tips you can expect to see a significant increase in quality offers for your domain name and squeeze the most cold hard cash out of your asset. Have a great day and best of luck!

How to Check If a Domain Is Banned by Google AdSense

Google AdSense is probably the best program available in enabling internet bloggers and website owners to capitalise on their sites’ popularity. The revenue thus generated can be lucrative and worthwhile, however, it is necessary to check your domain as sites that are banned from Google AdSense will not have this option.

The 5 Web Tools That are Most Useful

There are various web app tools with which to check if a domain is banned by Google AdSense, and the top 5 are discussed here. The first one is the simple and basic method of manually checking the domain. In this case, conduct a standard Google search using the domain name. No results being returned generally will be an indication that the domain in question has been removed from the Google index. Clearly, new domains may also not achieve any results due to no pages or content being available in the index.

The second web app tool used to determine and check whether a domain is banned from Google AdSense revenue is using any of several automated checking methods such as This is a simple tool whereby webmasters can enter their URL address and conduct an instant check.

Google Webmaster Tools

The third web app tool that is recommended for users who plan to utilise the income-generating capabilities of Google AdSense, is to make the most of the services available through the Google Webmaster Tools. Using these, the latest information regarding all aspects of a website can be examined, optimised and enhanced.

Google AdSense Sandbox

The fourth tool that prospective webmasters should include in their arsenal is the Google AdSense Sandbox. When using this tool, the display of an advertisement indicates that the site is on the index and not prohibited. This tool will also indicate exactly what the transgression is, and enable repairs to be conducted on the domain in order to be eligible for the program again.


The fifth, and final tool that should be part of any webmaster’s weaponry is a trusted ecommerce website builder like Shopify. Compiling a business website can be tricky, and having an expert to guide one through the process will eliminate all the pitfalls that cause a domain to become banned from Google AdSense by checking that the domain is ethically and correctly constructed. There are a multitude of reasons that cause a website to be removed from the Google index, and following instructions and guidance from professionals will make sure that the potentially lucrative AdSense program rules are sufficiently adhered to.

Productive Domain Names – Choosing the Right Domain Name For Your Site

The domain name is the identifier name given to a site to make it distinctly unique from the various sites there are on the net. It is important to have a domain name because the unique existence of your site is dependent and reliant on the domain name. A site can never complete its cycle of creation if a domain name is not attributed to it. It is therefore, essential that you rightfully choose the domain name to attach on your site because it brings great impact on your site. I have cited below some of the important notes that you can consider in choosing the right domain name for your site.

a. Choose a domain name that bears close affiliation with your site. This means that when you create or purchase a domain name for your site make sure that you get to create something that conveys the real content of the site. Do not go too over boarding with the domain name that it loses pertinence in equivalent to the site content. It is essential that you also have to equate the domain name with what the site is naturally talking about.

b. Choose a domain name that is uniquely drafted but at a certain point has close association with the more established domains. This means that instead of ceating a newly, unfamiliar, and not recognized name, why not come up with a domain name that has a little touch with the ones that are successfully exiting in the market so that when the search begins, your domain name shall be placed on the search engine results page because of the close affiliation of your domain name to theirs.

c. Choose a domain name that does not look too general. A broader domain name is too difficult to be indexed by search engines and when they are difficult to index, they rarely get good chances of getting better ranks. Try to be more specific with your domain name.

Earn Money With Parked Domain Names

Do you have domain names that you are not currently using?

Did you know that these domains can actually become a source of revenue for your online business?

There are several companies on the internet that will pay you to redirect your domain to a landing page, filled highly relevant PPC (pay per click) links. The links displayed on your landing page will be optimized based on what keywords are in your domain, and what links previous visitors have been interested in looking at. You can earn real money every time one of your visitors clicks a link on your landing page, in addition to guaranteed ad revenue for each and every unique visitor that you receive. All this revenue building up month after month can form into a very nice income stream for your business.

Considering the fact that you can earn up to $5.00/click (depending on your domain, and what country your traffic comes from) with this type of program, there is no doubt that domain parking can be an extremely lucrative practice. If you would like to learn more about how to start earning money with your unused domain names and be receiving paycheques by the end of next month, please click here

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How to Select a High Converting Domain Name For Your URL

Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success.

A domain name is a small group of words that you’ll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. (URL = universal re-direct link)

Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it’s a great idea to have a short, targeted domain name that describes your business, marketing system, product or service.

If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.

Therefore, the domain name you purchase should be short and simple and something that intrigues a person to click on it when displayed in an email, online advertisement or from any website where your domain is posted, like at Facebook, YouTube or Twitter.

Buying a Domain

As a rule of thumb, always buy your own name, or a version of it.

If your name is John Smith, you might want to buy, or

If these are not available, you can use variations like, or

Even if you don’t use this domain right away, you will certainly want your own name for any personal branding you might create in the future. Of course, you can use it for your Landing Page as well, if you choose, depending on the market you displaying your domain for.

Aa a rule of thumb, it’s a great idea to use your own name in a domain, when marketing to your friends, fans or followers from the Social Media Market.

People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any Social Media Platform, want to know YOU, and so by using your name or a version of it, this will create curiosity in your friends, fans & followers, perhaps compelling them to click on your link at your Profile Page.

When selecting a domain name for Online Advertising, it’s a great idea to create what is known as “relevance”, by including in your domain name, a couple or few words that appear on your Landing Page.

Because this is not a Social Media Advertising Campaign, using your name is not the best option because most often the cold market doesn’t know you, yet.

So, It’s better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.

Again, curiosity is one of the biggest factors in compelling people to click on your link. Your advertisement could even be overlooked, but your domain name might attract all the clicks.

A great way to come up with some ideas, is to build your Landing Page first, then purchase a domain name that matches up with some of the more powerful words on the page. Or, buy your domain name first and then make sure you use the words in it on your Landing Page at least a few times, closer to the top of the page in a Pre-Headline or Headline itself, where it will catch the attention of anyone who clicked on your domain name out of curiosity.

This will also help you get a good “Quality Score” with Search Engines, especially Google, if you are using Google AdWords to drive traffic to your Landing Page.

In addition, stay away from any abbreviations or spellings that are different than its normal spelling as it will confuse people.

For example, for the word “easy”, don’t use “EZ”. (not that we recommend that word as a part of your domain – just stay away from abbreviations)

The best domains use short words and phrases that are easy to spell and easy to remember.

A good domain name should create curiosity and intrigue people and make them want to see the information at your Landing Page or website.

Of course, if your Ad is well written and draws attention by high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MORE important, is that the searcher, now turning website visitor, finds what they were looking for when they click on your advertisement. Again, this is called “relevance”.

This goes for Social Media domain names as well. If one of your Facebook friends clicks on your displayed website address (your, but they get wisked away to a Landing Page that reflects nothing about you and does not display your name, a picture of you, a video or anything about you, chances are they might think they are at the wrong page and most likely not even be interested.

You can buy inexpensive domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is who I use for all my domain registration.

When visiting this website, the first thing you will want to do is Search for a Domain name, to see if it’s even available.

If it is, you will see suffixes available for the domain you choose,,.net,.org,.us,.biz,.info, etc…

.Coms are usually associated with a website where a purchase might be made, ie. the word “commerce”.

.Nets could be used for “commerce” like a dot com, but are usually associated with a network that the website would represent.

.Info is usually associated with just that, information about someone or something

.Org is usually associated with information about an organization

And the list goes on!

Pick whichever you like, however, remember that Dot com domains usually get the biggest response, not because you’ll have the best domain name online, but domains were the first to the marketplace when the internet was still in its infancy and if people forget that your domain is, they will always go to version of your domain.

Be aware that it could take up to 24 hours for a newly registered domain name to be active so be sure not to start marketing it or sharing it with others until you have thoroughly tested it to make sure that it forwards to your Landing Page.

Now, after purchasing a domain name, you will want to forward it to your website URL.

Forwarding your domain to your URL is similar to someone calling your home telephone number, but being “forwarded” to your cell or mobile phone.

Forwarding a domain name is the same concept – you choose where your purchased “Domain”, forwards to, in this case, your URL.

You can even “mask” your domain name, which simply means that when a visitor lands on your site, they will not see the URL, but the domain name which you purchased, forwarded and now want to display in the address bar of your website.

So this is how to select a high converting domain name for your URL and how to make sure that your Landing Page and/or Website gets as much traffic as possible when advertising and marketing online.

Just keep in mind that your domain name marks the beginning of your Marketing System or Funnel, so make sure that it catches people’s attention, compels them to want to look at your business and is a working link that will take them directly to your website.

Are Keywords in Your Domain Name Necessary?

The answer to that question can go either way. There are many people who believe that it is necessary to have a strong keyword as part of your business’ domain name and others who don’t understand the need for it. Then there is the third school of thought that believes that it can’t hurt but that it doesn’t do that much either way.

Determining whether keywords make a difference

One of the main effects that keywords have for a domain name is that it makes that domain name memorable to other people. Most of the industries have businesses in which a keyword is used in the domain name because it serves some purpose. However, there are a small number of businesses (percentage wise) that do not see the necessity of having a keyword in the domain name of the business.

How a keyword in a domain name affects the search-engine ranking is a very important factor; however, it is not the only factor that is involved. It does make good sense to use a strong keyword but the question still remains as to whether it makes a great deal of difference.

Usability and readability are positively affected by a keyword in your domain name. That fact alone is worth seriously considering whether you want to use it in your URL (domain name). After all, the concept of making it as easy as possible on your target audience members at all times still applies and always will apply to your brand and to your business. The bottom line is that if you aren’t sure about whether to use a keyword in your URL, go ahead and use it because it won’t hurt and it may help.

Using an exact-match keyword in your URL

This is another potentially effective approach, although you may want to proceed carefully. Sometimes, your domain name with the keyword may be considered spam by the search engines. That is definitely one thing that you will want to avoid. In that case, the same positive result will apply.

Your domain name will be memorable to other people. If you can think of a really good, sound reason for using an exact-match keyword as part of your domain and you think that it will produce positive results, go for it. It will probably work out very well for your business, which means that you made the right decision.


If you are wondering why you would even bother with putting a keyword in your domain name, the answer is that you will be doing it for the convenience and ease of use of your target audience members. Not only do you want your domain name to be memorable but you also want it to make sense to your target audience members.

You definitely want people to visit you and keep coming back to visit you. If they remember your domain name, they will be doing that over and over again. That is one of the really effective ways to build a relationship with the other person. As long as you are careful not to overuse keywords, you can go ahead and use them. It is also important to keep in mind that you should keep your keyword simple yet effective if you do go that route. You will be able to tell pretty quickly if they are working well for your business. If they are not, you will have to revisit that concept and decide accordingly.

Buying Multiple Domain Name Extensions – Are They Worth It?

If you talk you a domain registrar like GoDaddy or Network Solutions, they’ll make you believe that every domain extension (.com, .net, .us, , .biz, .tv, .org, .nz, etc.) should be locked up to “keep you safe”. While there is some truth to this, it’s not the whole truth.

The basics are this. It depends on your company name and whether you domain name is related to your company name or is it related to what you do.

The Company Name – Generic

RJS Consulting? –

A very generic business name. Only one URL is necessary. There are probably hundreds of RJS companies in the world. If you have the .com extension you want or something that works well and is easily remembered by customers, you don’t need to capture any other domain extensions. It would be a waste of money.

The Company Name – Specific

Example One – Mason Fire Protection Inc. –

This business name is very specific and if a competitor or similar business has this, it could cause some confusion. Now do you need every domain extension in this case? You do not. However from a legal standpoint, it’s important to capture .com .net and .us to establish that you have a true claim to this and to discourage others from interfering.

Example Two – Custom Headlights Inc. –

This domain is directly related to your business and competitors could take other domains and try to create confusion or take market share from you. In this it would be appropriate to capture .com, .net, .us, and .biz. The rest of the domain name extensions beyond is not necessary.

And Finally the big question. Is there ever a case where I need to purchase every extension of my domain name? No. If your business name and domain ownership of several extensions are the same or similar, you are in a good position. Don’t waste your money.

3 Ways to Make Money with Your Domain Name

Probably, you have heard about making money online. Also, you have seen lots of different programs and systems that help you earn cash on the Internet. It could be selling stuffs, being an affiliate, running a website, etc. Now, there is another surprising concept: making money with your own domain names. But, is it really true?

Shortly, I have to say that it is possible to earn a living with domain names. Today, there are lots of people starting their own businesses based on this kind of opportunity. But, first of all, you will need to know how it works.

Basically, there are 3 different ways to make money with your own domain names:

1. Buying them at low prices, then selling them higher:

Believe it or not, one of the most important secrets of a powerful and popular website is having a good name. Thus, many website owners are looking for such names and willing to pay a lot in order to own them. Suppose, you had registered it earlier, so you are the person who sets the price and win the deal. That´s it. You have purchased it at a very low price and have sold it many times higher. But the secret is that how you could get those good domain names. Actually, several years ago, it was not difficult to register a good one. But, today, it has become harder and harder. Yet, there is one promising solution: buying expired domains. Everyday, thousands are being expired due to forgetting the payment of annual fees. After a while, the expired one will be deleted and then be available for everybody who wants to purchase it. Among those expired names, you can find some valuable, well-established and attractive ones.

There are some sources on the net where you can find the needed information about expired domain names. On the other hand, you can find some sources to put yours for sale. At those auction places, you will see how the customers are bidding and competing in order to grab yours. Doing this business properly with working carefully can bring you a lot of profits.

2. Selling advertisements on your parked domain names:

Another way in this approach is to put advertisements on your parked domain name. You register it, then park it on a specific marketplace. Besides, most of them allow you to choose some keywords related to the topic. Afterwards, you can see the related advertisements on your parked domain name as sponsored links. These ads are often based on pay per click action and you will get paid whenever someone clicks on the ads. This way is a good idea, even if you intend to sell it later. In fact, the earnings depend on the amount of your visitors. So, it would not be a huge amount of money. However, it could help you earn extra money.

3. Redirecting your domain name to a specific page:

The third method is actually an accessory way. For example, you are an affiliate, a person who sells the others´products or services. In most cases, you, as an affiliate, have a web page like the seller´s, but the difference is your URL address, that is to say your domain name. It is too long and full of various numbers and letters. Sometimes, it would be difficult to market or advertise a page with the URL address like that. Thus, you may need a better web address. So, it is time to register a related name and redirect it to your affiliate page. It means, whenever someone types your domain name in the address bar, the page will automatically be forwarded to the affiliate web page. In this way, you send traffic to that web page and if a sale is made, you will make money. So, it could be another way to make money.

The above mentioned methods are the main ways that help you make money with your own domain names. But, naturally, it is business and there is always risk with any businesses and don´t forget that the whole process of making money depends mostly on your ambitions, individual capacities, expertise, business experiences and desires.

Good Luck!

Should It Compulsorily Be A .Com Domain Name?

The .com extension for domain name registration is, unarguably, the most popular and sought-after. A lot of people will rather modify their names to fit the extension than go for others. However, with the introduction of more generic top-level domains (gTLDs) by the regulator, ICANN, the domination of .com may soon be over.

In times past, domain name registration is limited to few gTLDs; .com, .net, .biz, .org, .edu, .gov, etc. But now, the story has changed as you can now make use of more interesting gTLDs that were not in existence before. For example, if you have a band and you want to register a domain, the .band extension is now available for you. So, if the name of your band is ‘Soul Food’, you can register a name like ‘’ and anyone seeing that name will easily know that it belongs to a band. Other new extensions of gTLDs are .photography, .actor, .church, .ceo, .boutique, .academy, .business, .agency and so on.

As a result of this, it is not a must to register domain name and many people will even prefer the new extensions due to their uniqueness. For example, churches in times past make use extension when carrying out their domain name registration but will now be using extension and this will boost branding as well as marketing tremendously. The new gTLDs will also reduce the length of domain names and make it easier for people to remember. For instance, the ‘soul food band’ whose example was used above will have to register ‘’ instead of ‘’ if the new gTLDs have not been introduced.

Furthermore, it will enable newbies to get choice names since majority of hot names have been taken. Also, the face of online marketing will change because of these new gTLDs. There is the possibility that search engines, especially Google, will change their algorithms in order to accommodate the new top-level domains. Internet marketers will also need to change their strategies since search engines may change their algorithms.

Domain name registration will never be the same again as the path to registration has now been made wider with the latest gTLDs. You only need to ensure that you deal with an ICANN accredited registrar so that your registration process will be hitch-free and inexpensive. You should also be wary of trademark infringement when choosing a name for registration. In fact, it is ideal for you to get a trademark for your business name before registering a domain name for it.

Domain Registration Facts You Need to Keep in Mind

Domain registration is an important aspect of business, helping people to start building their online presence. From choosing a domain name for your site to purchasing it at a domain registrar – it’s fairly easy, if you know what to do.

Read on for some insights to help you start on the right foot.

The basics you need to know

Your domain name can be found in your web address URL. Simply put, it is the designated name you use to direct users to your site, such as Every single domain name found on the internet is unique and no two names are the same.

Registrations are usually on a first-come, first-serve basis. Domain names can be registered with different top level extensions, with the most common ones being .com, .net and .org. Others include .info, .asia, and many more.

Domain names and web hosting

Once you have your own domain name registered, you need to move on to the next step of having a website. This entails finding a service that lets you have enough space and bandwidth to store your data and make your site accessible to your audience.

A web host provides the server as well as the connection and the maintenance. Once you have uploaded your website to the server, you can then configure your email through the control panel online.


Domain registration is a fairly straightforward process. You head over to a domain registrar online, type in your chosen domain name in their search field, and check if the name is still available. If it is, you can proceed with the registration by providing the required information and then make the payment.

In the event that the domain name is already taken, you will probably see some suggestions on different TLDs you can go for to help you decide. You can also come up with an alternative name for your site.


Domain names have their own expiration dates, depending on the number of years you registered it for. Different registrars have different policies over their renewal period, including grace periods. Different fees apply as well.

When owners fail to renew their domain names in time, it often results in the loss of business and customers in a very damaging way. They lose access to their data and cannot use the website and email associated with the domain name.

Registrars also offer auto-renewal service to make sure owners don’t forget to renew their domain names in time.


For domain transfer, ICANN puts domains in a 60-day transfer lock if any changes are made with the name of the registrant, the email, or the company. Emails will be sent to both the new and old registrants to notify them of the transfer.

The key to succeeding at your domain game is choosing the best domain register that fits your needs. With these facts, take the step forward and register your own domain name the right way.