Why Use a .CO Domain for Your Publicity

Everyone is starting to learn about.co domains vs..com domains. The Internet is running out of.com domains, or so they say. The truth is, if you missed out on a good domain name, then you can get that name in.co instead. Most people are afraid of domain squatters. Domain squatters are people who get your domain and then sell it back to you for a high price. People can register your name or business name even if it is not their business. Tech people claim the.co’s will be on a faster system, unlike the other domains which are all on the old system. As the internet is upgraded, the.co domains maybe easier to access. What does this mean for your publicity?

First you need to consider at least getting your own name in a.co domain. Your business website domain also. With the auto-fill process that browsers use, it would make sense that it would often stop at.co and not auto-fill.com causing people to go to the wrong website. Protecting domains is usually not a problem unless you are super famous. If you are interested in publicity, then clearly you plan to have a higher profile than most people, so this is a viable commitment. “We’re seeing individuals registering them for themselves, their blog, their businesses,” said Lori Anne Wardi, director of marketing for.CO Internet S.A.S., the official.co registry, which allows registrars such as Go Daddy to sell its domain names to the public. “We want to be where the next Facebook starts and the next Twitter starts.” Before its July launch, the.co domain was restricted for use by the Colombian government, much like the United States has the “.us” domain, Wardi said.

Eventually you will be able to get your business name, like Ford could get.ford. I think that will go a long way with branding and publicity and be worth the extra cost. Should you be in a panic, no. You should do some future thinking about how your publicity will be handled online. Prevention is always best.

10 Things To Know About Your Domain Name

There is an entire industry that does nothing except buy and resell expired domain names, and most of their inventory comes from grabbing the expired domain names of businesses just like yours.

Knowing these ten items below could save you hours of time & aggravation, and save your businesses hundreds or even thousands of dollars.

These are, in my opinion, the ten things you absolutely must know about your company domain name…

Domain registrar company name – This is the company that your domain was purchased from. The registrars website is the only place you can update or renew any domain information – look this up at http://www.betterwhois.com and type in your domain name, then a confirmation code you’ll be provided. Instantly, you’ll be given the name of your registrar.

Domain registrar username and password – Wherever your domain was registered, there is a user name and password required make any changes. This username and password is crucial for you to know.

After determining the registrar, visit their website and attempt to log in. If you don’t know the login and account name, you’re going to have to contact them, either by phone or by email.

Domain registrant – Normally, the business owner is the registrant. But, whoever possesses the registrar username and password is effectively in control of the domain.

The registrant is the legal owner, but many companies find out too late that they’re not the registrants of their own domain names! Often, it is an ex-employee, or the web hosting or design company they hired to create the website.

This leaves the site owner out in the cold if they ever want to make hosting or design changes. Your initial search at http://www.betterwhois.com will also show this information below the name of the registrAR.

Domain registrant contact information – The contact information of the registrant MUST be kept current at the website of the registrar. If you register a domain name and then change your email address or ISP, you will never be notified that your domain name is expiring, and you will lose your domain name.

Verify the registrant contact information at the registrar’s website. This is how most domain names are lost. When the expiration date comes up, the registrar attempts to notify the registrant. If there’s no response, then you lose it.

Domain Expiration Date – For obvious reasons, you should be well aware of when your domain name is set to expire. There are vultures perched on every tree branch waiting to pounce on your expired domain name, then try to sell it back to the rightful owner at 20, 50, or even 100 or 1000 times the actual cost.

Domain “Locked Status” – New domain name registrations are “locked” by default at the registrar. This means no changes can take place without an email notification getting sent to the registrar. If you’ve had your domain for a couple of years, your registrar may not have your domain name locked. Check this at your registrant website.

Your Web host – It’s hard to believe, but many businesses faced with the loss of a key employee don’t even know who is hosting their website. To determine your webhost, do the following”

1. Use http://www.betterwhois.com to determine your “Name Server” settings

2. Visit DNS Stuff and use the search box under “DNS Lookup”, (selecting “NS” from the dropdown box) to search for one of your Name Server settings. Just type in the domain name, without the first prefix, which is usually NS.

3. This should give you the name of the domain that owns your name servers. In many cases it will match, but in some cases, it will be another domain name.

4. After you have the Name Server owners domain name, just visit that site to get their contact information.

FTP Username and password of your domain – Not only is it important to know the company that’s hosting your domain, but you should also know their phone number, email, and their website. However, to make any changes to your website, you need to know your FTP address, your FTP user name, and your FTP password.

This information is to be guarded closely, and should always be changed after any key employee or subcontractor leaves your employment.

Domain control panel access – This is provided by your web host for convenience, and it’s where you would add or remove any email addresses, mailing lists, FTP users, or subdomains to your current domain.

Complete control of everything in your website starts here, and the username and password for the control panel should also be held close, and distributed only on a “need to know” basis.

Website Visitor Statistics – Only the most antiquated web hosts don’t offer free comprehensive reporting on your site visitors. Amazingly, many business owners aren’t even aware that they exist, or have no idea of the wealth of knowledge that they hold. Contact your webhost, and find out where and how you access your site statistics and give them a look.

Some Definitions:

Domain name – This is your url or your “address” on the web. http://www.domainname.com

Registrant – This is the legal owner of any domain name. Contrary to popular belief, this can is not always the business owner or company that is using the domain name

Registrar – This is an online service for registering domain names. There are dozens, perhaps even hundreds of registrars to choose from, and prices range from $7 to $30 per year, per domain name.

How devastated would you be if you lost your domain name and all of your company email addresses? Not a month goes by that I don’t encounter yet another business that got caught with their pants down… Don’t you be next!

Find out the answers to these ten items, fill them out on a worksheet, and keep it safe for future reference. You never know when you’ll need it.

How To Make Money Trading Domains

Domain trading is the buying and selling of domain names and it is a business that has been on for many years. It promises a high yield on investment but can be very risky. You can turn $25 into $450 or more within a short time and you may buy a domain name without ever selling. It is an interesting terrain to navigate. If you want make money with this business, you need to get as much information as possible so that you will be able to succeed.

One of the benefits of this business is that you only need to register or buy a domain name and not necessarily developing it or pulling traffic to it. You don’t even need to put any content. Just own the domain – that’s all. You may be wondering where and how to buy domains. You have two options to choose from and you can use both. The first option is to register through registrars and this is referred to as the primary market. Top registrars include GoDaddy, NameCheap, iPage, 1and1, Dynadot and so on. The price for registration varies from one registrar to another and there may be additional products added by each registrar.

The second option is to buy an already registered name and this is referred to as the secondary market. Examples of secondary markets are Sedo, GoDaddy, Flippa, Afternic, just to mention a few. Pricing at the secondary market is a bit on the high side and this is determined by so many factors like the age, category, number or words, valuation of the names and so many other factors. However, it is important for you to note that a domain is renewable every year and you have to factor this into your plan when making purchase and sale decisions.

Furthermore, choosing the right domain name is very crucial to your success in this business. You don’t just go ahead to buy a name you can think of. It doesn’t work like that. It’s not gambling and you need to be able to identify marketable names. You can visit news sites like TheDomains, Domaining, DomainInvesting and so on, to know the latest trend in the market. It is not easy to predict a name that will sell but if you get familiar with information about the industry, you will be better positioned to make the right decision. Typically, the best names are short, easy to remember, easy to spell, easy to pronounce and so on.

Domain Name Search: How to Search for the Right Domain Name

The first step in the creation of a website is a domain name. It is important that a business gets a unique identity over the internet which will enable it to generate traffic and prospective customers. Therefore, if you are about to establish a business online, then a detailed domain name search need to be conducted that would lead to a name and identity of the business.

There are a few considerations before a domain name is searched over the internet. Firstly, the search should focus on the business name or the topics the business with handle in the course of time. The more specific the name, more useful it will be. This is imperative as it help the prospective customers to remember the name of the website. If it’s possible for you to create a unique name then you should go for it. Secondly, many website building companies have created domain search tools that you should look into. These will help you greatly to find a short, easy and unique domain name for your website. In fact they can show you whether a name exists or not and will even recommend you the cheapest price at which you can buy the domain name respectively.

Thirdly, you should not consider having long or complicated names at all. If you are not specific about a domain name then you will not succeed in marketing respectively. As it is only through a name that you will be able to do the marketing of your business, generate sales and eventually spread the word about the business too. You need to use such keywords that would increase search engine ranking and that they should not be slang nor should also not include numbers as well.

Before you select a name for your website, you need to deliberate about a few things. That is you need to check whether the name seems apt or still you need to think more about it. On the other side, whether the name truly reflects about the business and the type of topics it will deal with or not. Moreover, does the name sound catchy and attractive that would draw many customers to the website. Lastly, and more importantly whether the domain name is easy to type and remember.

Though it may not look difficult to choose a respective domain name, yet having the right name will be the key to generate traffic and to increase sales. A domain search tool is the best available option for you and you get various choices out of it. On the other hand, you can even search for expired domain names or those that are on hold. Searching for expired domain name will be advantageous for you because the traffic would already be coming in and investing in such a name would result in reasonable income for you.

Moreover, it you will also save you money in doing advertising for your website. Therefore searching and selecting a domain name is not a daunting task. You need to spend some time thinking about it and also take help from the domain name tool respectively.

Three Keys to Becoming a Successful Domain Name and Website Flipper

First, let’s discuss the term “flipping” and what it means in the context of flipping domain names or websites. When someone “flips” a domain name or website this simply means that they have purchased the domain name or website at one price and have sold it for a higher price.

They make a profit on the difference between the purchase and sale price. This is very similar to the activities in the real estate market. I’m sure that you’ve heard about people who flip houses. Well, you can also flip virtual real estate. That’s the context in which we are using the term “flip.” One of the biggest mistakes made by the beginning domain name or website flipper is the failure to treat their activities as a business. Let’s look at that in more detail.

1. Establish a business presence. A successful domain name or website flipper needs to have a central site that is used for credibility and identity. One of the problems with conducting an online business is that your customer never gets to meet you in person. Your only chance to let them know who you are is through a website. Your goal is to make your customer feel comfortable doing business with you.

2. Collect e-mail addresses. The second mistake most flippers make is the failure to build a list of leads, prospects and customers. If you’re producing a good product or offering high-quality domain names your customers want to know about your latest offerings. Make it easy for them (and yourself) to make contact. You need to have an opt-in form on your website to collect e-mail addresses.

3. Systemize your system. Look for the tasks that become repetitive and set up a checklist or system to make it easy to process activities that are not profitable. If you find yourself having to deal with support questions make sure you develop a list of frequently asked questions or FAQs. Build up standardized responses to e-mail questions.

Flipping domain names and websites can be a very lucrative activity. You can maximize your profits by treating your activities as a business.

Why a Domain Name Is of Immense Significance to Your Business

Choosing a domain name is one of the important steps that every business website owner has to take to launch his online business. An effective and strategically-chosen domain name can help you achieve your business goals by driving more and more traffic towards your business website. There are so many things that should be kept in mind while going for a unique domain name registration. It involves creativity, language skills, in-depth online marketing knowledge, research, innovation and imagination too. It has also been said that a domain name must be chosen on the basis of what comes first to your mind when you start thinking over it.

The domain name chosen by you represents your brand in the entire web world while creating the online identification of your business. It is as important as your mailing address. Hence, you have to choose it after a profound research. You can simply go to the domain naming experts if you are finding yourself unable to ideate a unique one at your own.

The domain naming experts are well-aware of this process, and they can be very helpful in finding a suitable domain name for your business. The process of perfect domain name registration involves so many things including language skills, choice of appropriate words, length and suitability to the concerned business. When it comes to getting the best business web hosting solutions, you may be confused about which company to choose. Almost all the web hosting companies are offering the same kind of services, and it may be very difficult for you to differentiate.

Here the only suggestion that I would like to give you is, just be prepared to do some homework before you finalize a web hosting company for your business website. Have a look at the performance of the company by reviewing its recently-accomplished assignments. You may also need to talk to the existing customers of the concerned company. An ideal web hosting solutions provider always works just like your business partner while ensuring its individual growth only with your growth.

Suggesting a good and suitable domain name is both an art and science. Only a very few professional have experience and expertise to accomplish your job. The uniqueness of your domain is something that remains associated with your business for a long time, therefore, it should be finalized after profuse considerations and an in-depth thought process. It is necessary for you to take time.

Stopping XXX Domain Cybersquatters

A business’s trademark or service mark is one of its most valuable assets. The typical business invests much money and energy in creating and preserving a positive brand image. Yet that valuable brand image may be appropriated by cybersquatters who register domain names that include the trademarks of other businesses.

Cybersquatters typically employ the marks of other businesses in their domain name to draft off of the goodwill of those businesses. They may also attempt to extort a payment from a business in exchange for relinquishing a domain name. This is particularly of concern when a cybersquatter uses an other businesses trademark in a.XXX domain name, where the loss of goodwill could be especially damaging.

A typical response to the threat of XXX domain cybersquatting is for a business to register the.XXX domain names that include its trademarks. However, even if the business registers the.XXX domain names for the most obvious variations of its trademarks, cybersquatters will still be able to find unregistered names that include the marks. In addition, registering numerous unwanted domain names simply to prevent someone else from using them can seem like extortion by the registry services.

Another option is to forgo registering the XXX domain names related to one’s business and instead aggressively evict cybersquatters that register domain names that use one’s trademarks. The Uniform Domain Name Dispute Resolution Policy (UDRP) provides an inexpensive way to take misappropriated domain names away from cybersquatters. Under the UDRP, a trademark owner may cancel a domain name or have the domain name transferred to it by showing that the domain name is identical or confusingly similar to its own marks and that the current domain name owner has no rights or legitimate interest in the domain name. The trademark owner must further show that the domain name was registered and is being used in bad faith. When the trademark owner can show these elements, there is usually little opposition from the domain name owner and a domain name is canceled or transferred to the trademark owner in due course.

The chief disadvantage of the UDRP is that it can take weeks to resolve a complaint. Because of the sensitivity of XXX domain names, there is another unique procedure for evicting XXX domain name cybersquatters. The Rapid Evaluation Service (RES) can be used to address the abuse of well-known, distinctive trademarks or service marks, or of professional and personal names in XXX domain names. The RES process can be completed in a matter of days, providing timely relief. In addition, the fees for the RES are the same as for the UDRP.

The RES has another important advantage over the UDRP. In UDRP actions, a cybersquatter may sell or transfer the disputed domain name before the action is completed. As a result, a final resolution may be long delayed. However under the RES procedures, the XXX domain name is locked and cannot be transferred before the domain name owner is served with the complaint. As a result, the domain name owner does not have the opportunity to transfer the domain name, making extortion more difficult.

Businesses have multiple effective options to prevent cybersquatters from using their trademarks in XXX domain names. With judicious preventive registrations, monitoring, and quick legal action, a business can cost-effectively protect its good name.

Domain Name Disputes – What is Cybersquatting?

Learning that a competitor is using a domain name that is identical or “confusingly similar” to yours is a problem frequently encountered in the internet-driven business world of the 21st century.

Cybersquatting is the purchase of a domain name in “bad faith.”

Usually, “bad faith” is the intention of selling the domain name back to the legal owner. A number of large companies (including Panasonic, Hertz and Avon) have paid large sums to buy their domain names from parties that had no legitimate right to the domain name.

What if your family name sounds like a famous name?

If your family name sounds like a trademarked name, such as McDonald’s Plumbing, your use is legitimate because it is not confusingly similar to McDonalds. In some situations, the use of a family name can still be disputed by the trademark owner. For example, see the discussion about Microsoft’s dispute with teenager Mike Rowe about his website mikerowesoft.com (Click here: CNN.com – Teen fights to keep MikeRoweSoft.com – Jan. 20, 2004).

What should you do if someone is using a name “confusingly similar” to yours?

The first step is to write a letter. Before firing off a nasty “cease and desist” letter, read [http://www.webtechniques.com/archives/2001/05/legal/] to understand how it can backfire. I recommend that you think carefully about the outcome that you want. Then, write a fact-based letter, summarizing the situation and making it clear what you want them to do (e.g., transfer or cancel the domain name by a specified date). Conclude with a statement that you hope the situation can be resolved without escalation and you need to hear from them by a specified date.

The next step – if the letter does not produce a satisfactory response – is to file a complaint with Internet Corporation for Assigned Names and Numbers (ICANN) under the Uniform Domain Name Dispute Resolution Policy (UDRP). Everyone registering a domain name automatically agrees to be bound by this policy. This is a paper-based arbitration process that is relatively quick and inexpensive compared with a court proceeding and can result in getting the domain name transferred to you. For more information see: http://www.icann.org/udrp/udrp-policy-24oct99.htm

If you want monetary damages, you have to file under the federal Anticybersquatting Consumer Protection Act (ACPA). In addition to authorizing the transfer of the domain name, the Act gives the court discretion to award statutory damages of not less than $1,000 and not more than $100,000 per domain name. For more information, see: [http://www.patents.com/acpa.htm]

In conclusion, there are ways to resolve domain name disputes. As always, an ounce of prevention is still better than the “cure.” Taking steps to register your domain name and trade/service marks are good business practices.

If you’ve taken steps to protect your name by reserving the domain name and registering a trade/service mark, you are in a strong position to defend your rights. If you haven’t registered your name, there’s no time like the present.

Key Elements To Consider When Setting Up Your Website’s Domain Name

Domain name registration pertains to the process of converting a domain name to IP addresses on the Internet. An official organization, the Domain Name System, manages these processes by working with top-level domains and controls domain policies.

For individuals and organizations venturing into e-commerce, web domain registration is the first step that should be prioritized. This is because a domain name is something through which people can easily identify your website and contact you.

If you’re in the process of buying and setting up a domain name for your business, below are some of the most important factors you have to consider:

The country domain for your business. A website’s domain name suffix such as.com, .co .us, etc., is used to decrypt which geographical version of Google the search results should appear in. Websites that use a .com, .org, or .net domain are not country specific and hence, the Web server’s location is used to ascertain the exact location of the website. The country domain is an important factor to consider because a web server which is located in a particular country that is hosting a website focused on getting visitors located in another region of the world is going to take much longer. If the website is hosted locally, the loading time will be faster. The location of your web host and the country in which your domain is local to are both important to the success and popularity of your website so consider these 2 before deciding what your domain name itself will be.

The actual domain name for your business. To choose the right domain name, do some online research on the topic or business that your site focuses on. This is an important step to take since your final domain name could potentially be a keyword in searches conducted by potential visitors or customers. Once you have chosen a good domain name and you are sufficiently sure that it isn’t being used, you will have to verify that the domain is available for you to register. You can do this by using a “whois” search engine.

The web domain’s commerciality. Commerciality is a commonly used term in the Internet industry to describe something with commercial value. If the domain name you register pertains to something that can be sold or marketed, then there is a high chance that it will sell for a greater price. As such, a domain name that is related to a popular product would be more valuable than a domain name that is just related to a funny phrase or a personal opinion. When registering a domain name, it pays to think of the long-term benefits you can gain in addition to the short -term ones.

Why Choosing a Domain Name Is Not As Hard As One Might Think

In my case choosing the title of my first book was a much harder exercise than picking a domain name for my web site in 1997. As a writer who has learned to trust my instinct a lot more than other things the name ‘italk4u.com’ came instantly to mind. It was available and registered within 24 hours. Since then others have gone down the same path and put up domains with similar titles.

The main thing is what you want that domain to do for you. If you are registering names to flip sites it is a lot different to developing one with information along the lines of one’s expertise. On the other hand, business sites usually follow the business name and they are usually available if unique. Some adjustment may be required if others have a similar name.

Along with the ‘.coms’ there are also ‘.nets’ and also others that may be followed by your country’s id. For instance, in Australia we have ‘.com.au’ and that makes a lot more titles available than would otherwise be.

My area of expertise is spirituality and research into the origin of language and religion. This allowed me to highlight it on domains with other names, such as mountaintalk.net. This fits the fact that speaking on the Internet is a lot like talking from a high mountain so the rest of the world can hear it.

Picking names that best suit the individual is not difficult if one follows some rules. Don’t try to be smart with the name and simple titles are always more appealing. One doesn’t want to deflect from the message by complicated numbers and other things that are hard to remember.

Follow these guidelines and enjoy your time on the net. One can easily build up friendships and write emails, blogs, and articles to support your work. In the end it does pay off.