Choosing a good domain name isn’t always so simple.

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name.

First off, what is a domain name and why would I want one?

A domain name makes our lives much easier when surfing the internet. You see, all computers on the internet are actually referenced with what is called IP addresses. On the internet, IP addresses are four sets of numbers that serve like street addresses allowing two computers to talk over a network. An example of an IP address is the one for Google.com. It is 216.239.39.99. If you enter this IP address into the address bar of your browser it will bring you to Google’s home page in that very same way that typing http://www.google.com would get you there. Unfortunately, we humans have difficulty remembering our phone numbers let alone so many digits for all kinds of sites. That’s one of the main reasons domain names were invented.

Domain names make it easy for us humans to remember how to find a site. Most people know Google.com and anyone familiar with the internet knows that to reach Google, you simply type http://www.google.com in your address bar and you are transported to their website. The same goes for Disney.com, Microsoft.com, CNN.com, etc…

Now you would think that choosing a domain name would simply be a matter of choosing something that is unique and that people would remember. The problem with that approach is that most of us don’t have the money needed to turn our name into a brand name on the mass market. Most of us need to rely on our prospects reaching our website through other means. The best of these are search engines.

Choosing a good domain name for your site starts with the main keywords you have chosen to focus on for your website. Before you launch your business, you should conduct some preliminary research online to determine which keywords have the most traffic and the least number of other websites competing for that particular keyword. Some tools that help in this are the Overture keyword suggestion tool and Wordtracker.com. Both of these tools will give you a rough idea of how much traffic each of your chosen keywords will likely get each month. This helps to determine which keywords to focus on.

Should you choose a domain name that includes your main keywords?

In most cases, the answer is yes. Google and to some degree Yahoo both give you a small boost for your domain name. If your domain name happens to contain your targeted keywords, your domain name will help you in your quest for higher search engine rankings. Now if you do everything else wrong, having your main keywords in your domain name will not magically catapult you to the top of the listings. Many other parts of your site must be working for you as well. Other things you can do to improve rankings are beyond the scope of this article.

Choosing a keyword rich domain is a smart business move.

For some sites, it could be the edge they need to move up a few spots in the search engines. When choosing a keyword rich domain name, you may want to consider hyphens between your keywords. An example is cheap-airline-tickets.com. Current research trends for Google and Yahoo suggest that hyphens are the only way to separate keywords within a URL that will give you a rankings boost.

Why not simply choose your company name? Simple. Is your company a household name? Are you so dominant in a category that people have stopped referring to the generic name of your category and use your brand name like Kleenex has for tissue paper? If so, register your company name. If not, register a keyword rich domain wherever possible.

You may be thinking, “But I already own a domain name that is my company name. Should I go and register a new domain and point it to the same site? The short answer is no. Years ago, you could improve your rankings on search engines simply by setting up lots of doorway pages and having them all link back to your home page with all kinds of domain names. That tactic nowadays can backfire. You are better off optimizing individual pages within your existing website than you are creating a whole bunch of “fluff” sites just to increase rankings.

The technique I suggest above is really best suited for brand new business ventures. If you still have not registered your domain name for that special online business you are about to start, then make it keyword rich wherever possible. If you have already launched your business, you’ll just have to take advantage of this information next time you start another online venture.

Why Choosing a Domain Name Is Not As Hard As One Might Think

In my case choosing the title of my first book was a much harder exercise than picking a domain name for my web site in 1997. As a writer who has learned to trust my instinct a lot more than other things the name ‘italk4u.com’ came instantly to mind. It was available and registered within 24 hours. Since then others have gone down the same path and put up domains with similar titles.

The main thing is what you want that domain to do for you. If you are registering names to flip sites it is a lot different to developing one with information along the lines of one’s expertise. On the other hand, business sites usually follow the business name and they are usually available if unique. Some adjustment may be required if others have a similar name.

Along with the ‘.coms’ there are also ‘.nets’ and also others that may be followed by your country’s id. For instance, in Australia we have ‘.com.au’ and that makes a lot more titles available than would otherwise be.

My area of expertise is spirituality and research into the origin of language and religion. This allowed me to highlight it on domains with other names, such as mountaintalk.net. This fits the fact that speaking on the Internet is a lot like talking from a high mountain so the rest of the world can hear it.

Picking names that best suit the individual is not difficult if one follows some rules. Don’t try to be smart with the name and simple titles are always more appealing. One doesn’t want to deflect from the message by complicated numbers and other things that are hard to remember.

Follow these guidelines and enjoy your time on the net. One can easily build up friendships and write emails, blogs, and articles to support your work. In the end it does pay off.

Choosing The Right Domain Name

Starting an online business can be very exciting. The thought of having your own website complete with products and services, and generating your first sale, can get you excited enough to research, surf and investigate ways and means to set up your own business. The first thing that then comes to your mind is a suitable name for your website.

So, to begin with, you should have a domain name and have it registered. What Is a Domain Name?

It is an address of your website that is on the internet. It is also referred to as a URL which means Uniform Resource Locator. The domain name is the unique address to your website, and every website owner has one name that is unique to their site. The most common format is the .com but there are many other common names that end in .org, .net, .info and more.

Buying a domain name looks easy, but it is important to do some research and understand some few tips on buying one.

Use a keyword tool such as wordtracker or Google Analytics Keyword Tool for ideas

Keep it simple and easy to remember and recall

Keep short names instead of long descriptive ones

Avoid hyphenated names, if possible

Avoid weird names, spellings, and weird numbers

Shorter names are normally much better, however, sometimes a longer one can make the domain more memorable. Another thing to remember is to keep your name easy to pronounce. Domain names containing keywords applicable to your niche market will help the customer to identify what your line of business is.

List out several names that come to your mind and search for their availability from a domain name registrar who is appointed by the International Corporation For Assigned Names and Numbers (ICANN). Some hosting companies will also register names for you, thus saving your time and effort finding two companies. Some companies who host your domain will also offer you a free domain registration when you sign up with them.

When choosing a registrar find out about their expertise in the market. They should be established, have ease of control panel usage, and have a customer friendly support system. It would be advisable to do business with a reputed domain registration company, rather than some of those who offer super cheap domains.

With little patience, time and research you should be able to find a good domain name and hosting support system to start your own online business.

Choosing an Effective Domain Name

When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things that the other person sees when looking at your brand. One thing that you should keep in mind is that you will have to live with that domain name for a very long time so you better make it a good one.

What goes into choosing a domain name?

As you are in the process of deciding which domain name you should choose, you will want to factor in certain concepts before you actually make a final decision. You will want to choose a name that is short, unusual, and that typifies your particular brand. Okay, those are the things that you should keep in mind. What about things that you should not choose?

In addition to the few basics that have been stated, there are some additional details that you will also wish to consider. They will also help you to choose the best possible domain name for your business.

Your domain name should:

  • Typify your brand: The name should have some aspect of your brand in it. It should also be a name that people will remember and that is unique to you and to your business.

  • Be easy to pronounce: Is it easy for you to pronounce your domain name? Is it easy for other people to pronounce it too? If the answer to either one of those questions is no, you may want to rethink the name and come up with something that fits the criteria.

  • Be short: The last thing you want it for your domain name to be long and cumbersome. You want it to be short, easy to type, easy to pronounce, and easy to share with other people.

  • Be a.com, if possible: .com is still the most common suffix for domain names. That suffix works for all sorts of businesses, no matter what you are selling. Of course, other suffixes will also work but they are not preferable.

  • Stay far away from other, similar domain names: If you have a domain name that sounds similar to another business’ (or individual’s) domain name, you may run into trouble. You certainly do not want to get involved with any sort of copyright infringement problems. Tap into your creativity and come up with a name that is uniquely yours.

  • Use a strong keyword, if possible: A keyword is very important if it works in your domain name. That will help to keep you optimized for the search engines. However, it is not always possible to use a keyword. If you don’t have that as an option, you will come up with another creative domain name.

  • Give a clear message about what you are selling: If you do it correctly, your domain name will instantly let people know about your brand and your offerings. That will go a long way to distinguishing the right target audience from the people who are actually not your potential clients.

  • Not necessarily be carved in stone: Of course, you want to keep in mind that your domain name will be with you for a long time. However, that doesn’t mean that it will necessarily be with you forever. If, after a significant amount of time, you find that your domain name just isn’t working for you anymore (maybe you have taken your business in a different direction), you can revise the name and make it work for your new direction.

  • Stay away from hyphens and numerals: Numerals and hyphens tend to confuse people. That especially applies if you say your domain name to the other person. The number and/or hyphen can be confusing because the other person will not understand if you are using the number instead of the word and when it comes to hyphens, there are several different types of dashes that the other person may use instead. In that case, he or she will never get to your website (or, at least, not easily) and the person may just end up walking away. Why ask for trouble?

Conclusion

As you are setting up your new business and putting all of the pieces into place initially, your domain name is one of the first things that you need to establish. Domain names are not in any way random. A lot of thought goes into choosing a domain name and you should make sure that yours is a clear representation of who you are and what you represent.