Choosing The Right Domain Name

Starting an online business can be very exciting. The thought of having your own website complete with products and services, and generating your first sale, can get you excited enough to research, surf and investigate ways and means to set up your own business. The first thing that then comes to your mind is a suitable name for your website.

So, to begin with, you should have a domain name and have it registered. What Is a Domain Name?

It is an address of your website that is on the internet. It is also referred to as a URL which means Uniform Resource Locator. The domain name is the unique address to your website, and every website owner has one name that is unique to their site. The most common format is the .com but there are many other common names that end in .org, .net, .info and more.

Buying a domain name looks easy, but it is important to do some research and understand some few tips on buying one.

Use a keyword tool such as wordtracker or Google Analytics Keyword Tool for ideas

Keep it simple and easy to remember and recall

Keep short names instead of long descriptive ones

Avoid hyphenated names, if possible

Avoid weird names, spellings, and weird numbers

Shorter names are normally much better, however, sometimes a longer one can make the domain more memorable. Another thing to remember is to keep your name easy to pronounce. Domain names containing keywords applicable to your niche market will help the customer to identify what your line of business is.

List out several names that come to your mind and search for their availability from a domain name registrar who is appointed by the International Corporation For Assigned Names and Numbers (ICANN). Some hosting companies will also register names for you, thus saving your time and effort finding two companies. Some companies who host your domain will also offer you a free domain registration when you sign up with them.

When choosing a registrar find out about their expertise in the market. They should be established, have ease of control panel usage, and have a customer friendly support system. It would be advisable to do business with a reputed domain registration company, rather than some of those who offer super cheap domains.

With little patience, time and research you should be able to find a good domain name and hosting support system to start your own online business.

Choosing an Effective Domain Name

When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things that the other person sees when looking at your brand. One thing that you should keep in mind is that you will have to live with that domain name for a very long time so you better make it a good one.

What goes into choosing a domain name?

As you are in the process of deciding which domain name you should choose, you will want to factor in certain concepts before you actually make a final decision. You will want to choose a name that is short, unusual, and that typifies your particular brand. Okay, those are the things that you should keep in mind. What about things that you should not choose?

In addition to the few basics that have been stated, there are some additional details that you will also wish to consider. They will also help you to choose the best possible domain name for your business.

Your domain name should:

  • Typify your brand: The name should have some aspect of your brand in it. It should also be a name that people will remember and that is unique to you and to your business.

  • Be easy to pronounce: Is it easy for you to pronounce your domain name? Is it easy for other people to pronounce it too? If the answer to either one of those questions is no, you may want to rethink the name and come up with something that fits the criteria.

  • Be short: The last thing you want it for your domain name to be long and cumbersome. You want it to be short, easy to type, easy to pronounce, and easy to share with other people.

  • Be a.com, if possible: .com is still the most common suffix for domain names. That suffix works for all sorts of businesses, no matter what you are selling. Of course, other suffixes will also work but they are not preferable.

  • Stay far away from other, similar domain names: If you have a domain name that sounds similar to another business’ (or individual’s) domain name, you may run into trouble. You certainly do not want to get involved with any sort of copyright infringement problems. Tap into your creativity and come up with a name that is uniquely yours.

  • Use a strong keyword, if possible: A keyword is very important if it works in your domain name. That will help to keep you optimized for the search engines. However, it is not always possible to use a keyword. If you don’t have that as an option, you will come up with another creative domain name.

  • Give a clear message about what you are selling: If you do it correctly, your domain name will instantly let people know about your brand and your offerings. That will go a long way to distinguishing the right target audience from the people who are actually not your potential clients.

  • Not necessarily be carved in stone: Of course, you want to keep in mind that your domain name will be with you for a long time. However, that doesn’t mean that it will necessarily be with you forever. If, after a significant amount of time, you find that your domain name just isn’t working for you anymore (maybe you have taken your business in a different direction), you can revise the name and make it work for your new direction.

  • Stay away from hyphens and numerals: Numerals and hyphens tend to confuse people. That especially applies if you say your domain name to the other person. The number and/or hyphen can be confusing because the other person will not understand if you are using the number instead of the word and when it comes to hyphens, there are several different types of dashes that the other person may use instead. In that case, he or she will never get to your website (or, at least, not easily) and the person may just end up walking away. Why ask for trouble?

Conclusion

As you are setting up your new business and putting all of the pieces into place initially, your domain name is one of the first things that you need to establish. Domain names are not in any way random. A lot of thought goes into choosing a domain name and you should make sure that yours is a clear representation of who you are and what you represent.