Buying Multiple Domain Name Extensions – Are They Worth It?

If you talk you a domain registrar like GoDaddy or Network Solutions, they’ll make you believe that every domain extension (.com, .net, .us, , .biz, .tv, .org, .nz, etc.) should be locked up to “keep you safe”. While there is some truth to this, it’s not the whole truth.

The basics are this. It depends on your company name and whether you domain name is related to your company name or is it related to what you do.

The Company Name – Generic

RJS Consulting? – RJSConsulting.com

A very generic business name. Only one URL is necessary. There are probably hundreds of RJS companies in the world. If you have the .com extension you want or something that works well and is easily remembered by customers, you don’t need to capture any other domain extensions. It would be a waste of money.

The Company Name – Specific

Example One – Mason Fire Protection Inc. – MasonFireProtections.com

This business name is very specific and if a competitor or similar business has this, it could cause some confusion. Now do you need every domain extension in this case? You do not. However from a legal standpoint, it’s important to capture .com .net and .us to establish that you have a true claim to this and to discourage others from interfering.

Example Two – Custom Headlights Inc. – CustomHeadlights.com

This domain is directly related to your business and competitors could take other domains and try to create confusion or take market share from you. In this it would be appropriate to capture .com, .net, .us, and .biz. The rest of the domain name extensions beyond is not necessary.

And Finally the big question. Is there ever a case where I need to purchase every extension of my domain name? No. If your business name and domain ownership of several extensions are the same or similar, you are in a good position. Don’t waste your money.

Is Buying Multiple Domains Necessary?

Whether to buy multiple domain names or not to buy is one of the most common questions that most people ask without really knowing how they work. You may end up spending money on, any domains and they may not benefit you in any way.

It is important to note that there are many reasons that can warrant the buying of multiple domains. However, search engine traffic isn’t among them. There are some things you ought to understand before buying those extra names.

Some of the reasons

Brand protection: usually, corporations will use different domain names so as to make sure that their brand is protected in the best way possible. This is something that smaller businesses can also choose to embrace. If you really want a name and don’t want others to have it, you should buy it. If you feel that your brand is worth some protection, then you most certainly need multiple domain names.

Shorter email domain: there are companies with rather long domain names because of a long company name. A shorter name can be really helpful for word of mouth, emails and print.

Word of mouth: this is yet another reason why you may need another domain name. It may be very hard to remember a name, especially if they have dashes and when they are very long. If this is the case, you may find it helpful to get a shorter name that will be more memorable to put in your presentations, the business cards as well as when you want to tell people about it verbally.

Making it easy for the clients: To guarantee that clients find you easily, you may have to purchase multiple domain names. Usually, there are people who will add a.com to your domain name since it is more popular. It therefore becomes important to purchase more names for the sake of your clients.

Buying domains that have already been established: if you are a sharp domain buyer, then you may look for domains that are within the industry you operate in. The established domains come with real value. You can then enjoy all the authority that comes with them, including the traffic, which they may already be getting. Domain evaluation is not an easy feat and you will need to be very knowledgeable to do it in the right way.

The do’s and Don’ts of buying domain names

It doesn’t really matter who you are. There are something’s that you should always be careful with when you are buying domain names. They are:

– Only buy domain names from unique sites

– Do not buy the domain name if you are not in a position to support it

– If it’s boring, it may affect your business negatively and you may not even be able to brand it. Domain names should be memory hooks.

– Premium domains may look really interesting but always remember a domain name doesn’t guarantee the success of your business.

How To Make Great Money Part Time Buying And Selling Domain Names – Part One

This truly is the business to get into in 2005. It’s a red hot opportunity that savvy investors can make a killing on when you know how. And this article will walk you step-by-step through the money-making process.

Don’t be put off by the term “investors”. I’m not talking big money down here. As long as you’ve got a spare £5 a week then great money can be made for only half an hour of your time. Like the sound of that? Thought so.

There’s a few ways you can make money buying domain names and selling them on for profit. And I mean PROFIT. You’ll see why people will be scratching at your door to buy off you in just a moment.

Let’s start with the basics.

All domain names are only registered for a limited amount of time.Registrars can choose to use the name for a period of between 1-10 years. After this the rights to these domain names expire and the user has to renew the name again. If they don’t do this it will be placed on hold for a short time and then deleted. This means it is then available for anyone who wants to buy it!

This Is Where You Can Cash In!

20,000 expired domain names are made available each and every day. Some of them are very attractive and well-established names.

Example. Last year the owners of Race.com carelessly didn’t renew their registration fee. It was grabbed (the term used to describe purchasing an expired name) by a savvy ‘investor’ for a few pounds and sold for thousands and thousands back to the old owner.

The owner was willing to pay huge sums for to the investor because he had built up qualified traffic over X amount of years and didn’t want to lose all the previous custom.

Now I admit that making a sale for thousands is rare, but is certainly possible.

The likeliness is that you can buy a domain name and register it for £5-£50 and then sell it on for anything from £150 – £1000. Do this with five domain names a week, and your looking at a big sum of money for only a couple of hours work.

It’s not just businesses that have carelessly let their domain name that will buy off you. It’s other businesses too that will buy the name to get the old owners’ traffic. It’s a legitimate way of increasing your customer base.

And if the old owner and a new potential owner get into a bidding war…well..the sky really is the limit.

So there’s two main reasons why people will be willing to pay YOU a couple of hundred pounds for a domain name.

a) They carelessly let the domain name expire. That means that they will pay you to get the name back to ensure that they don’t lose their existing traffic that they may have built up over years and years.

B) They are a business in the same field as the one that has let the name expire and therfore will pay you to secure the exisitng custom of a rival.

Here’s step-by-step how you go about this fantastically profitable part time business.

There are several sources of expired domain name information and reserach tools, some free and some that require a payment of a fee.

http://www.wehavethem.com supplies lists of names due to be deleted. http://Www.DeletedDomains.com allows you to do some searching free and more extensive searching for a $99 annual fee.You can search for names that are due to be deleted and also allows you to bid on newly deleted names that have already been grabbed by other ‘investors’.

What you are looking for is an expired domain name with traffic in the last month of anything over 1500. Ensure that the site is an actual consumer site. There’s no point buying a domain name if the previous site wasn’t selling any goods.

If you see a site that had tens of thousands of visitors in the last month GET IT. The likeliness is that the previous owners will be itching to get their name back off of you due to its obvious success.

Also if you see a name with a large qualified traffic thats due to expire and has a high traffic volume use an automated grabbing system such as http://www.snapnames.com and http://www.pool.com. These will ensure the second they become available you will have registered them. The cost is about $60 but only if they get the names for you. Definately worth it in my eyes.

Remember you could easily sell the name for hundreds, maybe thousands.

In part 2 we’ll take a look at how you go about selling the names once you have acquired them. But in the mean time here’s a few domain names which were up for sale at the time of writing this article. Now obviously not all names sell for this much, but it’s a very real possibility that you could stumble across a gem in your business.

my.com $750,000

lovelife.com $350,000

fights.net $16,000

diet.us $35,000

askdoctors.com $7,500

dietary.info $6,000

lovemaking.info $10,000

textmeassage.net $17,000

ejobmarket.com $1,800

smokers.tv $5,000

teens.org $22,000

raregifts,com $20,000

The profits in this business are like no other. Now it’s your turn to get your hands on your share in the billion dollar industry of buying and selling domain names.

Until next time…

Jonathan Street