How Domain Name and Web Hosting Affect Your Online Business?

Since the globalisation has set in, the need of online presence has increased to a great extent. Working in an isolated manner is not an option as everything is interlinked. Hence businesses have to mark a global presence so that they can increase their reach in the market and improve revenue generation. For these reasons, business setups are looking for options, which can help them in getting enough traffic on their websites. But having enough traffic does not guarantee success. There is a need for relevant and valid traffic on the site to increase the sales. Now, the big question is what should be done to attract relevant traffic to the site. There are multiple ways by which one can accomplish the aim of attracting genuine leads, such as choosing the right domain name and having a reliable web hosting service with high up time.

Choosing the right domain name is of prime importance in order to provide a proper sense of the kind of business one is into. While choosing the name, one has to make sure that it adds value to the official website of the company. It is always better to select a name that is easy to memorise and spell. The name should not contain more than two or three words and it is also advisable to include keywords so that your site becomes more result-oriented on search engines. An appropriate domain name can not only generate leads but also help in establishing a brand name for your business. With an easy-to type and memorable name visitors can easily search your website.

A reliable web hosting service for high uptime is recommended for any website. The quality of the web hosting solution can make a huge difference in the performance of the site. Choosing a reliable service provider is one of the prerequisites for a successful online business. With the advancements in technology, not only large companies but also SMEs (small and medium enterprise) can afford having a website of their own. But every provider can not do justice with the website and therefore it becomes crucial to opt for a provider who ensures high uptime for the site. A bad server can ruin the performance of your site and give a bad impression to the visitors, which in turn can hamper company’s sales. Hence it is important to ensure while making a final decision about the website hosting service provider that he facilitates good bandwidth as well as uptime. Making a note of these things can save businesses from losing potential customers. A website with the uninterrupted access can have a great impact on the company’s online business as visitors can navigate the website any time they want to. Proper running of the website is vital and it can be considered as a pivotal factor for a website’s success.

Therefore, a right domain name, domain registration and a trustworthy hosting service can elevate the value of the web portal. The need for quality website hosting and appropriate name forms a crucial part of running an e-commerce website.

Free Domain Name Registration – A Blessing For Small Business Owners

Small business owners (SBOs) are very indispensable in today’s world, consequently, they are very vital to any economy. However, since the demand for online presence by SBOs is increasing day in day out, many of them may not take the full advantage of different offers available online, including free domain name registration. While some of them may have gone through the wrong approach to register their free domains, others have misconceptions about the idea.

If you are a small business owner and you want free domain name registration to be a blessing for you, it is very essential for you to make use of the right approach. It is interesting to note that not all free domain names are good for a small business owner. You must ensure that you get a free top-level domain (TLD) and not a sub-domain. A TLD consists of a name and its extension (e.g. ‘book.com’, where.com is the extension), while a sub-domain is derived from a TLD (e.g. ‘science.book.com’).

A sub-domain cannot be a blessing for you as a small business owner because there are restrictions to its usage. You will be denied access to the domain name system (DNS) which is basically used for domain management. You may also discover that your web pages are full of both relevant and irrelevant adverts which you don’t even benefit from. The worst part of it is that you can be denied access to the site if the owner of the domain deems it necessary. Hence, in order to avoid all these troubles, it is very important to register a free TLD and you should not forget to choose the right extension. Even though the.com extension is the most popular, there are other extensions that can be used as well, e.g. .biz (for business sites), .info (for blogs), .net (for internet-based businesses), .org (for organizations), .pro (for professionals) and so much more.

Free domain name registration will facilitate the process of setting up your website and automate majority of your business functions, such as finance, sales management, book-keeping, tax remittance and so on. Consequently, as a small business owner, it is very important for you to take advantage of this initiative and ensure that you make use of the right approach. Your domain registration should be carried out by an ICANN certified registrar in order to be sure that you are dealing with the right channel.

Every Business Needs a Domain Name

As a business owner myself, I cringe whenever I see other business owners – for both online and "brick-and-mortar" businesses – use the free email and website hosting supplied by their Internet service provider (ISP). I am sure you have come across such businesses yourself, ones that do not have their own domain name but rather use that of their ISP, often their cable or phone company. But these business owners do not realize that they are making a big mistake by not getting and using their very own domain name.

There are two major problems with a business that does not have its own domain name. The first is an issue of control and flexibility, the second has to do with branding and long-term marketability.

ISPs love it when you use the free email and hosting services they supply. It hardly costs them anything to support those services and it is an easy way to discourage you from switching to a different ISP.

Think about it: if you have your ISP-supplied email address plastered over all of your business cards, you will hesitate to switch to a different ISP, because you will have to abandon the old email address as part of the process. The ISP effectively holds you hostage because you are using something they control – their domain name – as part of your business operations. Not the best place to be, really.

If, on the other hand, you have your own domain name, you can switch ISPs whenever you want with only minor disruption to your business operations.

Branding is perhaps the biggest problem when it comes to not owning your own domain name. You spent a lot of time choosing the perfect name for your business. So why do you not control the online version of the same name?

Your own domain name is a powerful marketing tool. For one thing, it makes your business seem bigger than a hobby business run out of someone's house, even if that is really what it is. It also makes it easier for your customers to remember and find you. And search engines will be able to place your business on their maps and provide all kinds of useful information – your phone number, fax number, email address – with hardly any effort on your part.

Registering and using a domain name is a lot easier than you think it is. You can register a domain name for around $ 10. You can host the domain almost anywhere for less than $ 10 / month, which includes multiple email accounts and a website. Cost is definitely not the issue here.

How Many Domain Name Variants Should You Book For Your Business?

Many businessmen and entrepreneurs book several different domain names and domain name variants when starting a new business or launching a new project. Most of the names are not renewed and are sold in the open market later. Whichever name is selected for the business' online presence is supported by a website. This article discusses whether it is worth booking multiple domain name variants and whether there is any use for so many names.

Cost of Registration and Renewal

Initial registration is only a small aspect of securing the domain name of your choice. After that, the main headache that you need to bare is renewing the names on time and ensuring that they are put to some use and not idle. If you miss renewal of any name, it may become available to others and the whole exercise of pre-emptive registration is dissolved. Some registry's allow booking the domain names for upto 10 years at a stretch, while others insist on a maximum period of 2 years. There are many instances when domain names which were booked for 10 years, lapsed after their 10th year expiry, due to the domain owner forgetting about the domain name registration or having lost control of the email address which they used 10 years back. In other cases, the domain was registered on an ex-member or ex-employee's name and thereafter, no one in the company bothered to take control of it. These are some of the downsides of blocking many names and not being able to manage them.

New tlds

With the advent of hundreds of new top level domain extensions, booking multiple names has become more difficult and also more expensive. While early online entrepreneurs had to worry about just a few variants like.org, .net, .biz, nowadays it is practically impossible and terrible expensive to book all variants and keep renewing them. Even if you take an average of $ 10 per domain name per year, if an organization books 100 tld's they will end up spending $ 1000 and getting virtually nothing for their money. Besides this, many countries offer multiple variations of domain names, which may double or triple the registration count.

Trademark Monitoring

There are numerous online services which monitor your brand names and trademarks and continuously search for domain name bookings which may infringe your trademark rights. This means that they will point out similar or confusingly deceptive names which may lead people to believe that the infringer is you. But these services are expensive and all that they can do is alert you about the infringement. Thereafter, you have to fight out a legal battle to enforce your rights. Assuming that you do win, the question would be whether it is worth the effort that you have taken to defend your mark.

Lack of enforceability

In many cases of cyber squatting, even if you do file a case in a court of law and win the case, it maybe very difficult for you to enforce the court's order, due to the international nature of domain name infringement and registration. In some countries it becomes very difficult to defend your trademarks and pursue cases for damages or profits and hence, it may not be worth the effort.