Characteristics of a Good Domain Name

In the complicated, diverse world of the internet, real estate equals domain names. It is your anchor to the web. When you want to build a business offline, you want a good location, right? The same thing goes for online. Domains give you the opportunity to get more clients and earn more profit. It is your foundation for your online success. To get a clear picture of what domains are, here are the characteristics you should remember:

Can be used as a brand

A domain name can become a brand. It should have the appeal that catches people’s attention. If a domain name is brandable, people can easily connect with your site and remember it.

Short and sweet

Domains should be short. Three- to five-letter domain names sell fast. The shorter your domain name is, the better it is for your business. Try not to go more than twenty characters. Do your best to stay below ten characters. It is a great idea to go up to three-word domains. More than three words would be a death sentence to your site.

Spelled easily

A domain name must be easy to spell. The spelling should always be correct each time you recall it. If you misspell a domain name, you can end up in a page you know nothing about. If you want an easy-to-access website, you should avoid placing strange letter combinations. It should not be hard to pronounce it either.

Catchy

Good domains are easy to remember. They stick to you like glue and they are easy to type whenever you feel like paying a visit. Complicated domain names are not easy to keep in mind. That is why sites with these difficult names lose visitors and traffic.

Descriptive

Descriptive domain names tell the guests what they should expect when they visit the site. This does not make the visitor guess what they are going to see in your site. If you want an accommodating website, think about what your business is. Use a descriptive word, which can sum up everything you are as a company.

Include a “.com”

The “.com” is a common extension in domain names. This is the best way to be remembered. Visitors remember websites easily whenever they see the “.com” attached to it.

Don’t have numbers or hyphens

Keep in mind that good domains do not have numbers or hyphens. These additional elements just make the domains more complicated. You can get cheaper domain names with numbers or hyphens because they are not ideal. If you purchase domain names with numbers or hyphens, there is always a possibility that your visitors will be directed towards another site. You definitely would not want that to happen.

Online entrepreneurship is very competitive. Chances are the domain name you want may not be available anymore. If it is, do not be discouraged. As long as your domain has most of the given traits, your website should be fine.

3 Steps to Domain Name Acquisition

Domain names have become a necessity in today’s day and age. Unfortunately, acquiring a domain name can be confusing, difficult, and time-consuming. Before acquiring a domain name, an online business should consider trademark availability and corporate name availability in addition to the domain’s availability. The following discusses the primary steps of domain name acquisition.

1. Trademark Availability. What key trademark will the business adopt going forward to identify itself as the source of its goods or services? For the trademarking strategy, will the business’s name be the same as the trademark? Will the trademark predominately identify the business or a specific good or service? Once those questions are answered, care should be taken to ensure that the trademark is available. Trademark clearance searches can be conducted to make this determination. Typically, a search is done of the Unites States Patent and Trademark Office (PTO)’s Trademark Electronic Search System (TESS). Additional resources for trademark searches can include state trademark offices and Internet searches. For a fee, commercial search services are also available and include more comprehensive search databases.

2. Company Name Availability. In addition to trademarks, many state Secretary of State offices prevent registration of company names and DBAs that are similar. Before committing to the domain name, analysis should be done to ensure that a matching company name can actually be registered. If not available, the domain can still be acquired and a matching trademark adopted. Knowledge of availability in advance is helpful though.

3. Domain Name Availability. Finally, now that the trademark and company name issues have been addressed, searching for domain name availability can be completed. If the domain name is intended to be used in conjunction with an app, a fourth step may be needed to ensure the domain name is available at the various app stores.

If the desired domain name is not available (either with a .com TLD or one of the numerous other TLDs), the online business may acquire the domain name through a transfer from the third-party registrant. After acquisition, care should be taken to protect the domain from adverse parties that may seek to trade off the goodwill associated with the brand. Domain theft or hijacking are additional risks. The domain owner should also enable auto renewal to prevent loss of the domain registration due to inadvertance.

While the above identifies a number of eCommerce and internet law issues affecting domain name acquisition, an in-depth analysis may be required. For more information, you may want to contact a domain name attorney with experience in acquiring domain names, trademark clearance, and corporate name clearance.

Disclaimer – As with any discussion of legal topics, this article is intended to be educational only, and is not a substitute for legal advice, nor does it provide legal advice or form an attorney-client relationship with the reader. Please seek legal counsel before making any decisions. Also, please note that this article will likely not be updated, so the law and circumstances may have changed by the time you have read this article.

Choosing The Right Domain Name

Starting an online business can be very exciting. The thought of having your own website complete with products and services, and generating your first sale, can get you excited enough to research, surf and investigate ways and means to set up your own business. The first thing that then comes to your mind is a suitable name for your website.

So, to begin with, you should have a domain name and have it registered. What Is a Domain Name?

It is an address of your website that is on the internet. It is also referred to as a URL which means Uniform Resource Locator. The domain name is the unique address to your website, and every website owner has one name that is unique to their site. The most common format is the .com but there are many other common names that end in .org, .net, .info and more.

Buying a domain name looks easy, but it is important to do some research and understand some few tips on buying one.

Use a keyword tool such as wordtracker or Google Analytics Keyword Tool for ideas

Keep it simple and easy to remember and recall

Keep short names instead of long descriptive ones

Avoid hyphenated names, if possible

Avoid weird names, spellings, and weird numbers

Shorter names are normally much better, however, sometimes a longer one can make the domain more memorable. Another thing to remember is to keep your name easy to pronounce. Domain names containing keywords applicable to your niche market will help the customer to identify what your line of business is.

List out several names that come to your mind and search for their availability from a domain name registrar who is appointed by the International Corporation For Assigned Names and Numbers (ICANN). Some hosting companies will also register names for you, thus saving your time and effort finding two companies. Some companies who host your domain will also offer you a free domain registration when you sign up with them.

When choosing a registrar find out about their expertise in the market. They should be established, have ease of control panel usage, and have a customer friendly support system. It would be advisable to do business with a reputed domain registration company, rather than some of those who offer super cheap domains.

With little patience, time and research you should be able to find a good domain name and hosting support system to start your own online business.

How To Make Great Money Part Time Buying And Selling Domain Names – Part One

This truly is the business to get into in 2005. It’s a red hot opportunity that savvy investors can make a killing on when you know how. And this article will walk you step-by-step through the money-making process.

Don’t be put off by the term “investors”. I’m not talking big money down here. As long as you’ve got a spare £5 a week then great money can be made for only half an hour of your time. Like the sound of that? Thought so.

There’s a few ways you can make money buying domain names and selling them on for profit. And I mean PROFIT. You’ll see why people will be scratching at your door to buy off you in just a moment.

Let’s start with the basics.

All domain names are only registered for a limited amount of time.Registrars can choose to use the name for a period of between 1-10 years. After this the rights to these domain names expire and the user has to renew the name again. If they don’t do this it will be placed on hold for a short time and then deleted. This means it is then available for anyone who wants to buy it!

This Is Where You Can Cash In!

20,000 expired domain names are made available each and every day. Some of them are very attractive and well-established names.

Example. Last year the owners of Race.com carelessly didn’t renew their registration fee. It was grabbed (the term used to describe purchasing an expired name) by a savvy ‘investor’ for a few pounds and sold for thousands and thousands back to the old owner.

The owner was willing to pay huge sums for to the investor because he had built up qualified traffic over X amount of years and didn’t want to lose all the previous custom.

Now I admit that making a sale for thousands is rare, but is certainly possible.

The likeliness is that you can buy a domain name and register it for £5-£50 and then sell it on for anything from £150 – £1000. Do this with five domain names a week, and your looking at a big sum of money for only a couple of hours work.

It’s not just businesses that have carelessly let their domain name that will buy off you. It’s other businesses too that will buy the name to get the old owners’ traffic. It’s a legitimate way of increasing your customer base.

And if the old owner and a new potential owner get into a bidding war…well..the sky really is the limit.

So there’s two main reasons why people will be willing to pay YOU a couple of hundred pounds for a domain name.

a) They carelessly let the domain name expire. That means that they will pay you to get the name back to ensure that they don’t lose their existing traffic that they may have built up over years and years.

B) They are a business in the same field as the one that has let the name expire and therfore will pay you to secure the exisitng custom of a rival.

Here’s step-by-step how you go about this fantastically profitable part time business.

There are several sources of expired domain name information and reserach tools, some free and some that require a payment of a fee.

http://www.wehavethem.com supplies lists of names due to be deleted. http://Www.DeletedDomains.com allows you to do some searching free and more extensive searching for a $99 annual fee.You can search for names that are due to be deleted and also allows you to bid on newly deleted names that have already been grabbed by other ‘investors’.

What you are looking for is an expired domain name with traffic in the last month of anything over 1500. Ensure that the site is an actual consumer site. There’s no point buying a domain name if the previous site wasn’t selling any goods.

If you see a site that had tens of thousands of visitors in the last month GET IT. The likeliness is that the previous owners will be itching to get their name back off of you due to its obvious success.

Also if you see a name with a large qualified traffic thats due to expire and has a high traffic volume use an automated grabbing system such as http://www.snapnames.com and http://www.pool.com. These will ensure the second they become available you will have registered them. The cost is about $60 but only if they get the names for you. Definately worth it in my eyes.

Remember you could easily sell the name for hundreds, maybe thousands.

In part 2 we’ll take a look at how you go about selling the names once you have acquired them. But in the mean time here’s a few domain names which were up for sale at the time of writing this article. Now obviously not all names sell for this much, but it’s a very real possibility that you could stumble across a gem in your business.

my.com $750,000

lovelife.com $350,000

fights.net $16,000

diet.us $35,000

askdoctors.com $7,500

dietary.info $6,000

lovemaking.info $10,000

textmeassage.net $17,000

ejobmarket.com $1,800

smokers.tv $5,000

teens.org $22,000

raregifts,com $20,000

The profits in this business are like no other. Now it’s your turn to get your hands on your share in the billion dollar industry of buying and selling domain names.

Until next time…

Jonathan Street

How To Pick The Best NZ Domain Name For Your Blog

First impressions matter-especially in the world of business. “Why?” you might ask.

Let us begin by talking a bit about neuroscience.

From a single glance, a pair of human eyes can absorb so much information very quickly that the human brain rapidly concludes whether a certain object is a threat or essential (safe or beneficial) to their well-being.

In just a matter of seconds, this subconscious process of evaluating information taken in has already greatly influenced a person’s mental state-and with it their choices.

This is what psychologists call “heuristics,” and this is what we, ordinary people, often call “intuitive judgment,” or simply “common sense.”

Whether we accept this idea or not, we can’t deny that it is clearly basic human nature for us to rely-although subconsciously-heavily on the initial piece of information our brains gather from a single glance.

These pieces are called “anchors.” The truth is that names are the best anchors. You just can’t simply name a delicious cake as “delicious chocolate cake.” Words matter.

Can we relate this to how web addresses and brand names are treated? Definitely yes! Before a customer can even think about it, they have already decided between visiting a website or not.

Can your choice of a name make that much of a difference? Yes! Can the same thing apply to domain names? All the more yes!

Consider how crucial the domain name of your blog is.

How To Pick The Best NZ Domain Name For Your Blog

The naming of your NZ brand is a critical point in your business or endeavour because how your domain name appears in the market matters affects your reception, and with it your chances of success.

Naming is a branding process. Naming wisely is branding wisely. A name is an important tool for marketing. Your blog’s domain name is the “anchor” for your business, for the name itself is the foundation of your online and digital identity

Think of this way: a name is something that should help customers decide. “What sounds good is probably good,” is honestly what our brains tell us each time. Names will be the few first things the viewer will evaluate to know if something is interesting, relevant, and credible.

Here are 5 simple tips on choosing the best NZ domain name for you blog:

· The domain name must represent your brand. Remember that you will be using that domain name until the end. It is a commitment, so consider it carefully. Make sure the domain name is catchy, memorable, and does not sound like thousands of domain names out there. Be unique.

· “Less is more.” If your domain name is longer than it needs to be, the odds are good your NZ customers could mistype it several times before finding your correct page. Keep it short and simple, but not too simple to the point of being dull and uncreative.

· Take advantage of different domain extensions, don’t presume it has to be .COM. Make it local with a .NZ domain, or be creative with a gTLD for your industry – there’s so many to choose, from .FLORIST to .PHOTOGRAPHY and everything in between

· Avoid using numbers in your domain name. This might confuse your customers whether to type “6” or “six.” So just to be on the safe side, avoid using numbers.

· Do your research, in case the domain name you come up with is already taken or copyrighted. Don’t rush, but don’t take too much time either, since domain names sell quickly, and you may miss the domain of your dreams if you are too late.

Name your business carefully as you would your own child. Who knows if your domain name will be added as a verb in the dictionary, for example, Google?

Points You Should Consider for Domain Registration

A domain is an important part of a website. Domain name registration is a significant and primary step in starting an online company. A wrong selected domain can ruin your prestige. An appropriate domain name registration can secure your future success in many ways. Here are some dynamic basics to consider your domain name registration. A good domain name registration requires selections that will affect your site’s effectiveness. The search engine can smoothly find all domains. Currently “.com” is a famous one, and can bring more traffic to your website. Never purchase a domain name registration from your web host.

If you leave him, you will also have to shift your domain. Many companies provide domain at a low-cost ranging from $1 to $20. The time and cost are depending on the company. The most important part of choosing it is the keyword you select for it. Always use a common and main keyword. Select those keywords that can easily be found in search engines. User-friendly key word helps getting additional traffic on your site. Keep your keyword short if possible. A short name is easier to remember than a long one. Never use your company name in the domain unless it is a necessity. Choose a name that is suitable to your product or content.

Constantly keep in mind company’s trademarks and copyrights while deciding the domain name otherwise, you have to fight with their lawyers. Your domain should follow a simple name so that, others can remember it easily. You should avoid odd names, jargons, and long keyword in the domain name. When you want a domain from a company, always suggest them some keyword if it is in your mind. If you are running an online business, you should buy an SSL certificate to validate your domain. It will boost and validate your business. When a customer looks at SSL certificate, he will agree to buy products from your site.

Conclusion: There are many domains accessible in the market. Many companies are doing online advertisement about domains. There are companies who also provide free website service to online businesses. Before selecting a domain, you should consider the above discussion that can help you to select a perfect domain. Domain name is an identity of a business so; one should keep in mind about simplicity, search capability, and competition. Domain is the key to success in any business.

Free Domain Names – Why You Must Tread Lightly

You need to be very careful when searching for free domain names on the internet because you may get what you don’t bargain for. There are some free domains that are not ideal for business purpose and that is why experienced webmasters stay away from them. If you want your website to make any serious impact online, you should not get a wrong free domain.

Top level domains (TLDs) are perfect for serious online campaigns while sub-domains are good for those who need platforms to express themselves for fun. There is a limit to the rate of success you can achieve with a sub space area because there are restrictions to its use. You won’t have the freedom to fully express yourself and carry out certain functions since you are not the owner of the space area.

Moreover, a sub-domain will not allow you to protect yourself from cyber-squatting, which is the registration of different variations of a popular domain name in order to benefit from its popularity. There is a story of a bank chief who did not protect his domain name thereby giving cyber-squatters the opportunity register the variations, and they did. He later paid thousands of dollars to buy these variations when he discovered that some of them were being used to tarnish the image of his bank. Consequently, if you are launching a business website, it is advisable for you to register a TLD with its variations.

Afterall, registering a domain name is not expensive and you can even get free domain names if you subscribe to certain web hosting plans. It is also important for you to note that domain names are renewable every year and this means that you cannot get a free name for life. That is why free TLDs are ideal for business purposes so that their renewal will not be a problem. But if the intention of your online presence is just to have fun, free sub-domains are ideal for you.

If you are not very careful with free domain name offers on the internet, your online campaign may be adversely affected especially if you are launching a business website. Hence, it is very essential for you to carry out your research properly before taking an action on this issue because forewarned is forearmed. You should seek for the right information and make sure that you make the best use of it in order to get your business online.

Top 7 Questions About Registering Domain Names

When it comes to domain registration, there are some questions you need to ask to ensure a successful registration. Here are some basics to guide you in purchasing your domain name for business.

What is a domain name?

Some people still get confused on the difference between URLs and domain names. Domains enable business owners to establish themselves online with a unique name. URLs on the other hand, are the addresses one gives to a browser.

A domain name contains a top-level domain, or TLD, which is located at the end – such as.com,.net, and.org. There are a wide variety of TLDs available aside from these, including country-specific names, and there are more new domains being introduced all the time. Some examples include .asia, .design, .info and more.

What is the registration cost?

Prices of domains differ between registrars, with special offers and different packages you can choose from affecting their price. Make sure you research the best service for your needs. Compare prices and check what you get with each purchase to make sure you’re getting the best value from your transactions.

Where do I purchase a domain name?

All registrars essentially have the same access to the domains you need, but service and benefits are some things you need to take a closer look into.

Should I just go for the cheapest pricing?

Although low prices are very attractive, they aren’t necessarily the only things you should look at when registering your domain. Keep in mind that although many vendors offer very affordable prices for a year-long registration, there can sometimes be hidden fees. Also, prices will get higher with add-ons and after the first year.

Is domain privacy necessary?

Registering a domain requires a Whois.com listing, a rule set by ICANN (the organisation responsible for coordinating the maintenance and procedures of the internet namespaces). There, your contact details are visible to the public. Many spammers use such directories to compile lists of people to target with offers and scams, leaving you vulnerable to spam emails and phone calls.

Many domain vendors offer privacy features, where instead of your contact information, a proxy will be listed to avoid spam. We recommend you use this service to ensure your private information isn’t easily found online.

What are some other things I need to take note of?

It’s very important that you renew your domain to avoid having it snatched up by somebody else. Many people forget to renew their domains, and lose them to others who can either refuse to sell or ask for much higher prices. This results in loss of business and contact with customers.

Once the expiry date looms close, you will be notified, so make sure that you renew your domain on time. Different registrars have policies on grace periods and fees so make sure to look into that, too.

I’ve registered my domain – what’s next?

The company where you registered may offer web hosting services so you should look into it to make sure it has what you need for your website.

If your domain provider doesn’t offer web hosting you can take advantage of it somewhere else.

The same advice applies to website builder, through which you can create your website.

These top questions on how to register domain names and their answers will help you in your own registration journey. Remember that the most important thing is to find a registrar that fits what you’re looking for and you’re all set.

How Domain Name and Web Hosting Affect Your Online Business?

Since the globalisation has set in, the need of online presence has increased to a great extent. Working in an isolated manner is not an option as everything is interlinked. Hence businesses have to mark a global presence so that they can increase their reach in the market and improve revenue generation. For these reasons, business setups are looking for options, which can help them in getting enough traffic on their websites. But having enough traffic does not guarantee success. There is a need for relevant and valid traffic on the site to increase the sales. Now, the big question is what should be done to attract relevant traffic to the site. There are multiple ways by which one can accomplish the aim of attracting genuine leads, such as choosing the right domain name and having a reliable web hosting service with high up time.

Choosing the right domain name is of prime importance in order to provide a proper sense of the kind of business one is into. While choosing the name, one has to make sure that it adds value to the official website of the company. It is always better to select a name that is easy to memorise and spell. The name should not contain more than two or three words and it is also advisable to include keywords so that your site becomes more result-oriented on search engines. An appropriate domain name can not only generate leads but also help in establishing a brand name for your business. With an easy-to type and memorable name visitors can easily search your website.

A reliable web hosting service for high uptime is recommended for any website. The quality of the web hosting solution can make a huge difference in the performance of the site. Choosing a reliable service provider is one of the prerequisites for a successful online business. With the advancements in technology, not only large companies but also SMEs (small and medium enterprise) can afford having a website of their own. But every provider can not do justice with the website and therefore it becomes crucial to opt for a provider who ensures high uptime for the site. A bad server can ruin the performance of your site and give a bad impression to the visitors, which in turn can hamper company’s sales. Hence it is important to ensure while making a final decision about the website hosting service provider that he facilitates good bandwidth as well as uptime. Making a note of these things can save businesses from losing potential customers. A website with the uninterrupted access can have a great impact on the company’s online business as visitors can navigate the website any time they want to. Proper running of the website is vital and it can be considered as a pivotal factor for a website’s success.

Therefore, a right domain name, domain registration and a trustworthy hosting service can elevate the value of the web portal. The need for quality website hosting and appropriate name forms a crucial part of running an e-commerce website.

Choosing an Effective Domain Name

When you first start your business, one of the initial things that you will need to do is to choose a domain name for your business/website. In fact, your domain name will be one of the first things that the other person sees when looking at your brand. One thing that you should keep in mind is that you will have to live with that domain name for a very long time so you better make it a good one.

What goes into choosing a domain name?

As you are in the process of deciding which domain name you should choose, you will want to factor in certain concepts before you actually make a final decision. You will want to choose a name that is short, unusual, and that typifies your particular brand. Okay, those are the things that you should keep in mind. What about things that you should not choose?

In addition to the few basics that have been stated, there are some additional details that you will also wish to consider. They will also help you to choose the best possible domain name for your business.

Your domain name should:

  • Typify your brand: The name should have some aspect of your brand in it. It should also be a name that people will remember and that is unique to you and to your business.

  • Be easy to pronounce: Is it easy for you to pronounce your domain name? Is it easy for other people to pronounce it too? If the answer to either one of those questions is no, you may want to rethink the name and come up with something that fits the criteria.

  • Be short: The last thing you want it for your domain name to be long and cumbersome. You want it to be short, easy to type, easy to pronounce, and easy to share with other people.

  • Be a.com, if possible: .com is still the most common suffix for domain names. That suffix works for all sorts of businesses, no matter what you are selling. Of course, other suffixes will also work but they are not preferable.

  • Stay far away from other, similar domain names: If you have a domain name that sounds similar to another business’ (or individual’s) domain name, you may run into trouble. You certainly do not want to get involved with any sort of copyright infringement problems. Tap into your creativity and come up with a name that is uniquely yours.

  • Use a strong keyword, if possible: A keyword is very important if it works in your domain name. That will help to keep you optimized for the search engines. However, it is not always possible to use a keyword. If you don’t have that as an option, you will come up with another creative domain name.

  • Give a clear message about what you are selling: If you do it correctly, your domain name will instantly let people know about your brand and your offerings. That will go a long way to distinguishing the right target audience from the people who are actually not your potential clients.

  • Not necessarily be carved in stone: Of course, you want to keep in mind that your domain name will be with you for a long time. However, that doesn’t mean that it will necessarily be with you forever. If, after a significant amount of time, you find that your domain name just isn’t working for you anymore (maybe you have taken your business in a different direction), you can revise the name and make it work for your new direction.

  • Stay away from hyphens and numerals: Numerals and hyphens tend to confuse people. That especially applies if you say your domain name to the other person. The number and/or hyphen can be confusing because the other person will not understand if you are using the number instead of the word and when it comes to hyphens, there are several different types of dashes that the other person may use instead. In that case, he or she will never get to your website (or, at least, not easily) and the person may just end up walking away. Why ask for trouble?

Conclusion

As you are setting up your new business and putting all of the pieces into place initially, your domain name is one of the first things that you need to establish. Domain names are not in any way random. A lot of thought goes into choosing a domain name and you should make sure that yours is a clear representation of who you are and what you represent.