Increasing the Value of Your Domain Name

Every investor wants to get top dollar for their Domain Name yet oftentimes we just see a bunch of low ball offers, nothing substantial. We look at domain sales sites and see names similar to ours go for much more than the offers that we are seeing for our Domain Name. We ask ourselves, why? Why are other people getting higher amounts for the same type of name? Well, I will tell you why and give you some tips on how to maximize value for your asset.


We all know that scarcity drives domain name value. How many articles have you read talking about “There are only 676 2 domain names, and there are 17,576 3 domain names, and so on… ” It is common knowledge that scarcity creates value so how do you personally take advantage of scarcity?

Tip #1: Privacy Protection

Privacy Protection can be purchased from your registrar for your domain name. The cost is typically around $3 per year. Most seasoned domain investors already know this but if you place privacy protection on your domain name it will actually increase the value anywhere from 10-30%. How is this you ask? Scarcity! Domain investors often fish for cheap domain names by sending emails to domain owners that do not have privacy protection on their domain assets, because their contact information is public knowledge. These domain names are often viewed by investors as names that can be had relatively easy and at any time. When you remove your contact information from the public sphere, no one can reach you to inquire about the name, instantly making it more scarce. You ask “OK, well how do I sell my name if no one can contact me about acquiring it?” This leads us to the next point.


Investors have to see that your domain name is available for purchase in order for a sale to happen. The more investors that desire to own your name, the more the value of your asset increases. If your name isn’t visible then know one will know that it is available. So “How do I make my domain name scarce but at the same time maximize the visibility of my asset in the domain investor market?”

Tip #2: Enlist professional help

Aftermarket websites and/or industry professionals on average command higher prices for domain names. Why is this you ask? Because they have access to large networks of buyers and have loads of investor traffic on their websites. They understand the market intimately, knowing the prices investors are paying in each domain category. Professionals can guide you through the investor market and provide inside information on market trends and top bids. “OK, well there are tons of brokerage’s and aftermarket auction sites. How do I pick the right one for me?”

Understand your Investor Audience

It is important to know what types of investors are purchasing domain names in the same category as your domain name. If you own a short numeric domain name then you know that the buyer that you are seeking is most likely Chinese. Yet if you own a single word English domain name than your best bet is to find a buyer in an English speaking country. Some names almost exclusively derive their value from investment potential while others have more value for end users. Many domain names have crossover in the Western and Eastern domain markets and the investor/end user markets but it is essential to understand where your specific domain name fits. So you have decided to enlist professional help and you have an idea of the segment your domain will command the highest value, now what?

Tip #3: Finding the Right Partner

Find a broker or an aftermarket service that meets your needs. You want to find a service that specializes in providing visibility to the right types of investors for your specific domain name. Each type of service has its pro’s and con’s.

First, we will discuss aftermarket sites. Most aftermarket services are broad and also tend to have the largest audiences. Places like Namejet,, Sedo, Afternic, Flippa, etc have large amounts of traffic so you can take advantage of large amounts of investors pouring into the site. Most of them have options to auction your domain name, which put investors in a position of having to bid to earn the right to purchase your asset. The challenge in using these services are, they have so many domain names for sale that your name can get lost in the system. They do not provide a personal touch to help guide you in the sale of your name. They are also passive services so no one is reaching out to specific buyers that might be interested in your name, the investor would just have to stumble upon your name in order to see it. These services tend to be more expensive (typically around 15% fee) than other options. Lastly, if your name does not sell, the public can see the highest bid on your domain name and that price will become fixed in the minds of investors when you attempt to sell your domain name at a later date.

The second option is to enlist a broker. Broker’s actively reach out to buyers that they know personally, that have interest in your specific type of domain name. They can provide a personal touch such as appraising your name and help determine what investment market should be targeted to bring in the most interest. Unlike in auction, if your name doesn’t sell they don’t disclose the highest bid so the value of your name doesn’t become fixed in the eyes of the market. Broker’s tend to be dealing with a smaller portfolio so your name is featured more prominently. They tend to be less expensive than the aftermarket sites (typically charging around 10% but most brokers are willing to negotiate fee’s depending on the name and relationship). The challenges when dealing with a broker is that their network of buyers and the traffic to their websites tend to be much lower than those of aftermarket services.

So there you have it, if you want to maximize the value of your domain name then you want to find the right mix of creating scarcity, increasing visibility and understanding your investor audience. Utilizing these quick and easy tips you can expect to see a significant increase in quality offers for your domain name and squeeze the most cold hard cash out of your asset. Have a great day and best of luck!

How to Check If a Domain Is Banned by Google AdSense

Google AdSense is probably the best program available in enabling internet bloggers and website owners to capitalise on their sites’ popularity. The revenue thus generated can be lucrative and worthwhile, however, it is necessary to check your domain as sites that are banned from Google AdSense will not have this option.

The 5 Web Tools That are Most Useful

There are various web app tools with which to check if a domain is banned by Google AdSense, and the top 5 are discussed here. The first one is the simple and basic method of manually checking the domain. In this case, conduct a standard Google search using the domain name. No results being returned generally will be an indication that the domain in question has been removed from the Google index. Clearly, new domains may also not achieve any results due to no pages or content being available in the index.

The second web app tool used to determine and check whether a domain is banned from Google AdSense revenue is using any of several automated checking methods such as This is a simple tool whereby webmasters can enter their URL address and conduct an instant check.

Google Webmaster Tools

The third web app tool that is recommended for users who plan to utilise the income-generating capabilities of Google AdSense, is to make the most of the services available through the Google Webmaster Tools. Using these, the latest information regarding all aspects of a website can be examined, optimised and enhanced.

Google AdSense Sandbox

The fourth tool that prospective webmasters should include in their arsenal is the Google AdSense Sandbox. When using this tool, the display of an advertisement indicates that the site is on the index and not prohibited. This tool will also indicate exactly what the transgression is, and enable repairs to be conducted on the domain in order to be eligible for the program again.


The fifth, and final tool that should be part of any webmaster’s weaponry is a trusted ecommerce website builder like Shopify. Compiling a business website can be tricky, and having an expert to guide one through the process will eliminate all the pitfalls that cause a domain to become banned from Google AdSense by checking that the domain is ethically and correctly constructed. There are a multitude of reasons that cause a website to be removed from the Google index, and following instructions and guidance from professionals will make sure that the potentially lucrative AdSense program rules are sufficiently adhered to.

12 eCommerce Legal Issues to Consider in Operating an Online Business

The following article provides a high-level summary of some key eCommerce law issues online business operators face in running a website or other eCommerce business. Conducting business online or maintaining a website may subject companies and individuals to unforeseen legal liabilities. The following is a brief survey of 12 key eCommerce law issues to consider:

1. Internet Business & eCommerce

A good starting point is analyzing a company’s online presence and auditing their procedures to determine how to grow their brand and online influence. As part of this, the company’s agreements and websites should comply with the myriad of laws and regulations affecting websites and online businesses, such as COPPA.

2. Domain Name Acquisition

Domains are often the key to an online business, but can present a number of problems. Domain name issues include securing a domain name initially, as well as protecting domain names from adverse parties that attempt to trade off the goodwill associated with the company’s brand. Sometimes, the company needs defense, retrieval, and protection of domain names on the Internet.

3. Digital Millennium Copyright Act (“DMCA”) Compliance

Companies operating websites, particularly where third-party content may be uploaded directly, should consider adopting agreements and procedures to shield themselves against claims of liability and copyright infringement. This procedure is sometimes referred to as a “copyright policy” or “DMCA takedown” procedure. Compliance with the DMCA can provide the online operator with a safe harbor from liability.

4. Online Privacy

Online privacy continues to become a bigger issue. With the spread of mobile devices, tablets, and apps, privacy issues are becoming more complex. Companies should consider composing or updating their privacy policies as well as adopting internal security protocols aimed at protecting the online privacy of customers and website users.

5. Social Media Law

While a powerful vehicle to build brand strength and interact with customers, social media can create a number of legal issues for online businesses. A social media policy provided to employees as well as guidelines can be effective steps to reduce risk. A few key areas to consider are employment related use of social media, confidentiality, sponsorship, and branding guidelines.

6. Privacy Policies

Privacy policies should not be copied from online templates or rival companies. They should be drafted comprehensively to address unique issues of a specific online business and to accommodate future growth. Whether a company looks to collect analytics or more personalized information, the company should focus on its specific business needs and risk factors. Privacy policies should be updated as a business evolves.

7. Terms of Use Agreements

Terms of Use (TOU) agreements can limit liability for companies that maintain an Internet presence. These agreements should be optimized to address a company’s specific business and should not be simply cut and pasted from the Internet. What works for one company may not work for another company.

8. eCommerce Agreements

eCommerce agreements come in many forms such as licensing, advertising agreements, and payment processor agreements. eCommerce agreements should be drafted to address the primary legal risks involved in a particular eCommerce contract or business transaction.

9. Online Sweepstakes & Games

Online sweepstakes, contests, and games create a number of legal pitfalls. Depending on the sweepstake, contest, or game, compliance with the laws of all 50 states as well as the federal government may be required. Registration in specific states may also be required. Online businesses may benefit from guidance as to whether a particular new initiative is considered a sweepstake, contest, or game.

10. Domain Theft

Recovering hijacked domains can often be difficult and time-consuming. Typically, avoiding domain theft in the first place is much easier than attempting to recover a stolen domain. While difficult, it is possible to recover a hijacked domain.

11. Website Agreements

Website agreements can be customized to limit legal liability and reduce risks of disputes by analyzing an online business’s intellectual property portfolio, business processes, and brand objectives. Website agreements can be used for mobile applications in addition to websites.

12. Impersonation and Username Squatting

Impersonation and username squatting can occur when a third party registers a social media account using someone else’s identity. This can result in harmful posts and information being published in social media. Username squatting can also prevent a trademark or brand owner from controlling their trademark. Typically, registering usernames in advance is the best strategy to avoid impersonation or username squatting.

While the above identifies a number of eCommerce and internet law issues affecting website and online business operators, an in-depth analysis may be required. For more information, you may want to contact an eCommerce attorney.

Disclaimer – As with any discussion of legal topics, this article is intended to be educational only, and is not a substitute for legal advice, nor does it provide legal advice or form an attorney-client relationship with the reader. Please seek legal counsel before making any decisions. Also, please note that this article will likely not be updated, so the law and circumstances may have changed by the time you have read this article.

Productive Domain Names – Choosing the Right Domain Name For Your Site

The domain name is the identifier name given to a site to make it distinctly unique from the various sites there are on the net. It is important to have a domain name because the unique existence of your site is dependent and reliant on the domain name. A site can never complete its cycle of creation if a domain name is not attributed to it. It is therefore, essential that you rightfully choose the domain name to attach on your site because it brings great impact on your site. I have cited below some of the important notes that you can consider in choosing the right domain name for your site.

a. Choose a domain name that bears close affiliation with your site. This means that when you create or purchase a domain name for your site make sure that you get to create something that conveys the real content of the site. Do not go too over boarding with the domain name that it loses pertinence in equivalent to the site content. It is essential that you also have to equate the domain name with what the site is naturally talking about.

b. Choose a domain name that is uniquely drafted but at a certain point has close association with the more established domains. This means that instead of ceating a newly, unfamiliar, and not recognized name, why not come up with a domain name that has a little touch with the ones that are successfully exiting in the market so that when the search begins, your domain name shall be placed on the search engine results page because of the close affiliation of your domain name to theirs.

c. Choose a domain name that does not look too general. A broader domain name is too difficult to be indexed by search engines and when they are difficult to index, they rarely get good chances of getting better ranks. Try to be more specific with your domain name.

How About Flipping Aged Domains As an Online Home Business?

Flipping domains is a quick and easy way to generate an income online from home. This is also a cheap way to get started because all you need is $10.00 to buy an Internet address and post it for sale on one of the many directories on the Web and wait for the offers to come in.

However, if you have a few more dollars to spare you may want to consider flipping aged domains because sometimes you can get up to four times what you paid for it from a sale. Aged domains are addresses that have been previously used online but were allowed to expire by their owners and are now available on the open market.

These domains are a little pricier because some of them already have existing traffic flowing to them and they may also have a reasonable page rank on the Web. If you decide to take this route here are 5 important things you should consider before buying an aged address:

1. As with most domain names the length is very important and it should consist of no more than two words. Any longer than this and your prospects have a difficult time remembering it and it lends itself to mistakes when being typed into the browser window.

There are exceptions to this rule but only if you are lucky enough to find a three word address that is keyword rich and easy to remember.

2. Speaking of keywords you should check the domain to see if it contains keywords relevant to Google searches. If it does this would make it much easier for your website to get ranked.

3. Always check an aged domain to find out if it still has existing traffic coming to it. If it does, this will substantially increase its value on the open market thereby making it a more attractive purchase for your prospects.

4. When you’re looking at the available aged domains list for sale try to imagine what the name could be used for by the buyer. For example, is it a brand able name or would it be better suited for a blog or a personal website?

If you can find a name that’s suitable for one or more of these types of websites it would make it easier for you to promote by suggesting these ideas in your sales copy.

5. Finally, before purchasing an aged domain always investigate to make sure you won’t be in violation of any trademark claims of existing companies by doing so. This is a headache no one needs especially if they decide to take legal action against you and your business.

You can create a nice income for your online home based business by flipping aged domains as long as you keep these 5 considerations in mind before buying.

Earn Money With Parked Domain Names

Do you have domain names that you are not currently using?

Did you know that these domains can actually become a source of revenue for your online business?

There are several companies on the internet that will pay you to redirect your domain to a landing page, filled highly relevant PPC (pay per click) links. The links displayed on your landing page will be optimized based on what keywords are in your domain, and what links previous visitors have been interested in looking at. You can earn real money every time one of your visitors clicks a link on your landing page, in addition to guaranteed ad revenue for each and every unique visitor that you receive. All this revenue building up month after month can form into a very nice income stream for your business.

Considering the fact that you can earn up to $5.00/click (depending on your domain, and what country your traffic comes from) with this type of program, there is no doubt that domain parking can be an extremely lucrative practice. If you would like to learn more about how to start earning money with your unused domain names and be receiving paycheques by the end of next month, please click here

For more internet marketing articles and online business resources, please visit

* * * * * * * * * * * * * * * * * * * *

Why El Cheapo Domains Will Cost You Money

You want your own online business? Good because it’s one of the most fun things you can do with your spare time and can be very profitable.

Remember that just because it’s an online business doesn’t mean that you should treat it with any less professionalism or seriousness than you do your daytime job.

Why? Simply because when you run an online business it’s a serious business. Well it should be taken seriously if you want to make serious money.

One of the most important aspects of any online business is the domain name. This is where the vast majority of new online entrepreneurs make their first big mistake – they choose one of those free domain name providers to represent their business online. This is a critical mistake.

Let’s say you’re starting a computer repair business. Which one of the following domains looks better:



The truth of the matter is that is a top level domain and is a sub-domain. These free domain providers would have you believe that their cheapo subdomain is as good as a top level domain – this simply isn’t so.

Online shoppers expect your online business to be located on a top level domain. If they find your website on one of these cheap or free domain services you’ve just lost 50% of your potential customers. They’ll click back and look at the next search result in Google, Yahoo or MSN.

Free domains make you look cheap, show that you don’t want to invest in your business, that you don’t take your customers seriously, look terrible on business cards and make you look like an amateur. There aren’t any benefits to cutting corners on your domain name.

A domain name costs, at most, $15 per year. That’s 4 cents per day. If your business can’t afford this then you really shouldn’t be running an online business at all.

Getting Your Online Business Started

Any business starts with an idea. Turning the idea into a profitable business takes time and dedication. It doesn’t happen overnight. There are a few fairly easy ways to turn your business into a profitable website.

Online businesses are part of the internet. The internet is full of people searching for things from all over the world. This is one reason to have a website. You will be able to reach many more people than a local business. In order to get your website started you need to have a domain name. This is the name of your business online. You can search through places like GoDaddy to find available website or domain names. Usually a domain name will cost about 7.99 and up for a year. You will need to pay this cost each year to keep your website or business name online. You want to be sure that your domain name fits with the type of business you have online. If you sell clothes you don’t want to use a domain name that goes with selling pet food. You also have to make sure this is a unique name that is only used by your business.

So you’ve got your domain name, but that’s not all. You have to choose a web host provider. In order for your website to function right you need a good company to host your website on their server. Some good web host providers include BlueHost, Startlogic and Resellers Web host. Make sure it is a reliable company with good reviews. You don’t want to have your website with error messages or saying this website is under construction. If you can’t see your website chances are other people can’t. If you wish to avoid this choice you may wish to use a company like Wix which will do these things for you for a monthly fee.

Now you need to list your business and product information. Even if your business is an Ecommerce website it is still important to have good content. In other words, describe your products well. Also make sure you have good pictures of your products. A picture says a thousand words. Even if you go through a company like Wix you are responsible for managing the pictures, products and information on your website. If your website is more of a blog or information website you may wish to go through WordPress which is free for blog type websites.

In order to be a profitable business you need to make money. You may need to use money to advertise but make sure you are reaching a targeted audience. You want people to come to your website who are looking to buy from you. There are several ways to advertise your website for free. Social media like Twitter and LinkedIn are great ways to do this.

In order to get the right people to your website, be sure to do some good SEO or Search Engine Optimization. WordPress Ecommerce is a great program to use in order to make this step easier. There is a learning curb but if you check forums and do some research you will learn how to do this step yourself. You may wish to hire a programmer if it is too complicated. Be sure to use good keywords and keyword phrases. If you are selling perfume, you don’t want to use keywords like pets, food or words that have nothing to do with your products.

These steps may seem a bit overwhelming, but study each one at your own pace. Stay focused and keep doing what you know to do. It takes time to get your website to be a productive online business but it is very possible. Keep learning and stay encouraged.

How to Select a High Converting Domain Name For Your URL

Since the dawn of the Web, it has become a universal truth agreed upon by every successful internet marketing expert around the World, that having a great domain name is critical to your success.

A domain name is a small group of words that you’ll purchase from a domain registration company and then redirect toward the URL of your Landing Page or Lead Capture Page. (URL = universal re-direct link)

Because a URL is the exact online address where a website is hosted and can contain a combination of words, letters, numbers and even random, seemingly meaningless characters like question marks, back-slashes and dots, it’s a great idea to have a short, targeted domain name that describes your business, marketing system, product or service.

If you are using an online marketing system in which everyone is given a similar URL for their Landing Page, having a domain name that separates you from everybody else using the same system, is critical to your success.

Therefore, the domain name you purchase should be short and simple and something that intrigues a person to click on it when displayed in an email, online advertisement or from any website where your domain is posted, like at Facebook, YouTube or Twitter.

Buying a Domain

As a rule of thumb, always buy your own name, or a version of it.

If your name is John Smith, you might want to buy, or

If these are not available, you can use variations like, or

Even if you don’t use this domain right away, you will certainly want your own name for any personal branding you might create in the future. Of course, you can use it for your Landing Page as well, if you choose, depending on the market you displaying your domain for.

Aa a rule of thumb, it’s a great idea to use your own name in a domain, when marketing to your friends, fans or followers from the Social Media Market.

People who follow you and are your friends on Facebook, Twitter, YouTube, LinkedIn, MySpace and/or any Social Media Platform, want to know YOU, and so by using your name or a version of it, this will create curiosity in your friends, fans & followers, perhaps compelling them to click on your link at your Profile Page.

When selecting a domain name for Online Advertising, it’s a great idea to create what is known as “relevance”, by including in your domain name, a couple or few words that appear on your Landing Page.

Because this is not a Social Media Advertising Campaign, using your name is not the best option because most often the cold market doesn’t know you, yet.

So, It’s better to go with more ‘Marketing Savvy’ words in a domain name that is short, sweet and intriguing to your audience.

Again, curiosity is one of the biggest factors in compelling people to click on your link. Your advertisement could even be overlooked, but your domain name might attract all the clicks.

A great way to come up with some ideas, is to build your Landing Page first, then purchase a domain name that matches up with some of the more powerful words on the page. Or, buy your domain name first and then make sure you use the words in it on your Landing Page at least a few times, closer to the top of the page in a Pre-Headline or Headline itself, where it will catch the attention of anyone who clicked on your domain name out of curiosity.

This will also help you get a good “Quality Score” with Search Engines, especially Google, if you are using Google AdWords to drive traffic to your Landing Page.

In addition, stay away from any abbreviations or spellings that are different than its normal spelling as it will confuse people.

For example, for the word “easy”, don’t use “EZ”. (not that we recommend that word as a part of your domain – just stay away from abbreviations)

The best domains use short words and phrases that are easy to spell and easy to remember.

A good domain name should create curiosity and intrigue people and make them want to see the information at your Landing Page or website.

Of course, if your Ad is well written and draws attention by high placement on Google’s Sponsored Ad Bars, your domain name is important, but what is MORE important, is that the searcher, now turning website visitor, finds what they were looking for when they click on your advertisement. Again, this is called “relevance”.

This goes for Social Media domain names as well. If one of your Facebook friends clicks on your displayed website address (your, but they get wisked away to a Landing Page that reflects nothing about you and does not display your name, a picture of you, a video or anything about you, chances are they might think they are at the wrong page and most likely not even be interested.

You can buy inexpensive domain names at Go Daddy, if you don’t already have a domain registrar that you like. This is who I use for all my domain registration.

When visiting this website, the first thing you will want to do is Search for a Domain name, to see if it’s even available.

If it is, you will see suffixes available for the domain you choose,,.net,.org,.us,.biz,.info, etc…

.Coms are usually associated with a website where a purchase might be made, ie. the word “commerce”.

.Nets could be used for “commerce” like a dot com, but are usually associated with a network that the website would represent.

.Info is usually associated with just that, information about someone or something

.Org is usually associated with information about an organization

And the list goes on!

Pick whichever you like, however, remember that Dot com domains usually get the biggest response, not because you’ll have the best domain name online, but domains were the first to the marketplace when the internet was still in its infancy and if people forget that your domain is, they will always go to version of your domain.

Be aware that it could take up to 24 hours for a newly registered domain name to be active so be sure not to start marketing it or sharing it with others until you have thoroughly tested it to make sure that it forwards to your Landing Page.

Now, after purchasing a domain name, you will want to forward it to your website URL.

Forwarding your domain to your URL is similar to someone calling your home telephone number, but being “forwarded” to your cell or mobile phone.

Forwarding a domain name is the same concept – you choose where your purchased “Domain”, forwards to, in this case, your URL.

You can even “mask” your domain name, which simply means that when a visitor lands on your site, they will not see the URL, but the domain name which you purchased, forwarded and now want to display in the address bar of your website.

So this is how to select a high converting domain name for your URL and how to make sure that your Landing Page and/or Website gets as much traffic as possible when advertising and marketing online.

Just keep in mind that your domain name marks the beginning of your Marketing System or Funnel, so make sure that it catches people’s attention, compels them to want to look at your business and is a working link that will take them directly to your website.

Are Keywords in Your Domain Name Necessary?

The answer to that question can go either way. There are many people who believe that it is necessary to have a strong keyword as part of your business’ domain name and others who don’t understand the need for it. Then there is the third school of thought that believes that it can’t hurt but that it doesn’t do that much either way.

Determining whether keywords make a difference

One of the main effects that keywords have for a domain name is that it makes that domain name memorable to other people. Most of the industries have businesses in which a keyword is used in the domain name because it serves some purpose. However, there are a small number of businesses (percentage wise) that do not see the necessity of having a keyword in the domain name of the business.

How a keyword in a domain name affects the search-engine ranking is a very important factor; however, it is not the only factor that is involved. It does make good sense to use a strong keyword but the question still remains as to whether it makes a great deal of difference.

Usability and readability are positively affected by a keyword in your domain name. That fact alone is worth seriously considering whether you want to use it in your URL (domain name). After all, the concept of making it as easy as possible on your target audience members at all times still applies and always will apply to your brand and to your business. The bottom line is that if you aren’t sure about whether to use a keyword in your URL, go ahead and use it because it won’t hurt and it may help.

Using an exact-match keyword in your URL

This is another potentially effective approach, although you may want to proceed carefully. Sometimes, your domain name with the keyword may be considered spam by the search engines. That is definitely one thing that you will want to avoid. In that case, the same positive result will apply.

Your domain name will be memorable to other people. If you can think of a really good, sound reason for using an exact-match keyword as part of your domain and you think that it will produce positive results, go for it. It will probably work out very well for your business, which means that you made the right decision.


If you are wondering why you would even bother with putting a keyword in your domain name, the answer is that you will be doing it for the convenience and ease of use of your target audience members. Not only do you want your domain name to be memorable but you also want it to make sense to your target audience members.

You definitely want people to visit you and keep coming back to visit you. If they remember your domain name, they will be doing that over and over again. That is one of the really effective ways to build a relationship with the other person. As long as you are careful not to overuse keywords, you can go ahead and use them. It is also important to keep in mind that you should keep your keyword simple yet effective if you do go that route. You will be able to tell pretty quickly if they are working well for your business. If they are not, you will have to revisit that concept and decide accordingly.