The domain name is the identifier name given to a site to make it distinctly unique from the various sites there are on the net. It is important to have a domain name because the unique existence of your site is dependent and reliant on the domain name. A site can never complete its cycle of creation if a domain name is not attributed to it. It is therefore, essential that you rightfully choose the domain name to attach on your site because it brings great impact on your site. I have cited below some of the important notes that you can consider in choosing the right domain name for your site.
a. Choose a domain name that bears close affiliation with your site. This means that when you create or purchase a domain name for your site make sure that you get to create something that conveys the real content of the site. Do not go too over boarding with the domain name that it loses pertinence in equivalent to the site content. It is essential that you also have to equate the domain name with what the site is naturally talking about.
b. Choose a domain name that is uniquely drafted but at a certain point has close association with the more established domains. This means that instead of ceating a newly, unfamiliar, and not recognized name, why not come up with a domain name that has a little touch with the ones that are successfully exiting in the market so that when the search begins, your domain name shall be placed on the search engine results page because of the close affiliation of your domain name to theirs.
c. Choose a domain name that does not look too general. A broader domain name is too difficult to be indexed by search engines and when they are difficult to index, they rarely get good chances of getting better ranks. Try to be more specific with your domain name.